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  7. Fujitsu Semiconductor Demonstrates 6 New Families of Products in Electronica China 2013

Fujitsu Semiconductor Demonstrates 6 New Families of Products in Electronica China 2013

Fujitsu Semiconductor (Shanghai) Company Limited

Shanghai, March 13, 2013

Fujitsu Semiconductor (Shanghai) Co., Ltd. today announced that it will attend Electronica China 2013 in Shanghai, China. In this exhibition, Fujitsu Semiconductor will demonstrate its latest chips and system solutions. This exhibition is one of the most famous events in electronics industry of China and will be held in Shanghai New International Expo Center on March 19 to 21, 2013. At Booth 1312# in Hall E1, Fujitsu Semiconductor will show its 6 families of MCUs (including FM families and latest 8FX families), automotive electronics, memories, analog products, wireless communication solutions and home audios/videos, comprising 12 new products and tens of demos.

Furthermore, on International EV Innovation Forum held concurrently in Hall E1, Jiezao Ding, Automotive Electronics Marketing Department of Fujitsu Semiconductor will make a speech titled “Creating One-stop Platform for EV Core Control Chip”, which will focus on two core problems next-generation EV platforms are facing.

Product Highlight:

Power Saving, General Purpose and High Performance - FM and new 8FX families of microcontrollers combine high performance with ease of development
Fujitsu Semiconductor’s latest FM families demonstrated in this exhibition meet market demand. FM0+ family is embedded with power-saving Cortex-M0+ core and can accomplish low-power and low-voltage operation better; in FM3 family comprising over 570 product lines, Cortex-M3 core leads the market with it superior compatibility and general purpose; and FM4 family uses high performance Cortex-M4 core, features DSP&FPU digital processing function and provides better operating environment for system. The 3 families involve consumer electronics, industrial electronics and automotive electronics. New 8FX family of 8-bit high performance microcontrollers with embedded Flash memory is suitable for home appliances, medical, industrial and consumer products.

Guaranteed Quality of FRAM and Perfect Combination of RF and New Products
Fujitsu Semiconductor controls the whole FRAM production process and develops and produces chips in Japan, guaranteeing high quality and reliable supply of FRAMs. Fujitsu Semiconductor has supplied FRAMs for over 14 years since 1999 and offers high reliability required by many customers. The latest RFID chip for high-frequency RFID Tags - MB89R112 - features industry leading memory capacity and SPI interfaces, and opens the gate to RFID applications in the field of embedded and industry.

Automotive Electronic Chips and Solutions Together On Stage
Battery management system (BMS) based on MB91580/MB96610 chip can manage power battery, monitor and control battery state, balance battery cells, provide system protection, extend service life of batteries and reduce usage cost of EVs. EV/HEV motor control solutions are specially designed for motor control, are based on high-performance CPUs, high-speed A/Ds and MCUs with built-in RDC, can increase control precision and response speed, and reduce system cost. 360° 3D full-view driver assistance system is embedded with 4 fish-eye cameras on all sides, is based on Fujitsu’s proprietary video stitching algorithm, enables the driver to watch 3D real-time images of all objects with a 360° range, eliminates blind area and increases the safety.

Analog Brings New Concept of Energy Harvesting
Fujitsu Semiconductor will show 2 analog products in this exhibition - PMIC for energy harvesting and LED driver. The PMIC for energy harvesting fully represents the latest concept of energy harvesting and has been used in real world. The PMIC for energy harvesting features ultra-low-power buck AC/DC, DC/DC and ultra-low input-voltage boost DC/DC. LED driver involves TRIAC dimming solution and LED tubes T5/T8/T10, which are based on MB39C601 and MB39C602 chips respectively. The two LED chips can not only meet the demand of basic lighting, but also expand to intelligent LED lighting, ECO battery-free remote control and so on.

In addition, industry’s first commercial multi-mode transceiver MB86L12A supporting 2G/3G/LTE band and HD video solution for mobile devices will be demonstrated, the latter of which involves two types of products, namely the 3rd generation transcoder MB86M01/MB86M02/MB86M03 with embedded 1G memory and supporting full-HD H.264 code rate conversion as well as bridge chip MB86E631 supporting 10 different interfaces.

For further information on Fujitsu’s products, please visit http://www.fujitsu.com/cn/en/about/local/subsidiaries/fsp/about/. For more information about the exhibition, please visit Fujitsu Semiconductor at Booth 1312# in Hall E1. For live report on the exhibition, please follow @富士通半导体.

About Fujitsu Semiconductor (Shanghai) Co.,Ltd.

Fujitsu Semiconductor (Shanghai) Co., Ltd. was established in August 2003 as Fujitsu’s semiconductor business representative in China. Headquartered in Shanghai, it has branch offices in Beijing, Shenzhen and Dalian to provide sales and service support to customers throughout China.
Fujitsu Semiconductor (Shanghai) Co., Ltd. offers an extensive range of products from microcontroller, application-specific integrated circuit (ASIC), application-specific standard product (ASSP), system-on-chip (SoC) to system memory, that can be supplied as product or complete solution. With technology resource centres and ASIC design support centres strategically located in Hong Kong , Shanghai, Taiwan and Chengdu, as well as Heavy investments in design and engineering capabilities and application support resources, complemented by a regional network of design partners, suppliers and distributors, Fujitsu Semiconductor (Shanghai) Co., Ltd. can readily delivers innovative and value-added solutions and varied range of products to its target markets in China.
For more information, please see: http://www.fujitsu.com/cn/en/about/local/subsidiaries/fsp/about/

Corporate Planning & Communications:Miao Cao (Ms)

Phone: Phone: +86 21-6146 3688
Fax: +86 21-6335 1610
E-mail: E-mail: fss.marcom@cn.fujitsu.com
Company:Fujitsu Semiconductor (Shanghai) Co., Ltd.


All company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Press Release ID: 2013-03-13
Date: 13 March, 2013
City: Shanghai
Company: Fujitsu Semiconductor (Shanghai) Co., Ltd.

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