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Fujitsu Semiconductor Will Show Full Set of Digital TV Solutions at CCBN 2011

Fujitsu Semiconductor (Shanghai) Company Limited

Shang Hai, March 16, 2011

Fujitsu Semiconductor (Shanghai) Co., Ltd. today announced that it would show its full set of digital TV solutions at the 19th China Content Broadcasting Network Exhibition (CCBN2011) held in Beijing China International Exhibition Centre on March 23 to 25, 2011. This exhibition has the theme of "advancing triple play and sharing broadcasting future" and focuses on the progress of triple play. As for this hot topic, Fujitsu Semiconductor will demonstrate the latest set-top-box solutions for domestic NGB (next generation broadcasting network), cable and terrestrial TV broadcasting market at this exhibition and discuss commercial mode and application trend of triple play with insiders. Warmly welcome you to visit Fujitsu Semiconductor at Booth 2302 in Hall No.2 during CCBN 2011.

Fujitsu Semiconductor will demonstrate its NGB solutions, cable/terrestrial digital TV broadcasting solutions and oversea/export solutions in 3 exhibition areas. In the 3 exhibition areas, Fujitsu Semiconductor will focus on the solutions for Chinese markets, including Internet TV set-top-box solutions for NGB network, middleware set-top-box solutions for Chinese cable digital TV market, standard definition AVS/H.264 set-top-box solutions for Chinese cable bi-directional interactive market and application examples, in which it has cooperated with domestic digital TV technology providers (such as China Digital TV Holding Co., Ltd., iPanel and Shandong Taixin Electronics Co., Ltd), and fully demonstrate the promise Fujitsu made to Chinese market and its capability of providing solutions. In addition, Fujitsu Semiconductor will also show the solutions for oversea markets, including ISDB-T Ginga middleware set-top-box solutions, Australian MHEG-5 middleware set-top-box solutions and so on.

Guowei Zheng, vice president of marketing of Asia Pacific Region of Fujitsu Semiconductor, said: "Fujitsu Semiconductor attaches much importance on Chinese market, has a good partnership with Chinese cable and terrestrial TV operators and deeply cooperates with domestic browser, middleware and CA manufacturers. Fujitsu Semiconductor always pays attention to and thinks highly of new business opportunity brought by the NGB, triple play, 3D TV and other emerging technologies in Chinese market, and will introduce corresponding solutions to meet evolving demand of Chinese consumers."

Fujitsu Semiconductor's Internet TV set-top-box solution for NGB network is based on MB86M10 chip, is embedded with Google Android operating system, supports various application programs, allows customers to run a variety of Internet applications and browse web pages while watching TV, and shares the information at home. As for Internet, this solution supports Webkit browser and consequently allows customers to easily browse web pages and view videos on line. Other main functions include the support for DLNA home network interconnection protocol, WiFi wireless network connection and Adobe Flash advertisements/videos. As for the video, Fujitsu Semiconductor's Internet TV set-top-box solutions can decode various video formats, including H.264, RMVB, Xvid, AVI, VC-1 and so on. In addition, this solution has digital photo-frame function and supports PowerPoint and other Office softwares.

About Fujitsu Semiconductor (Shanghai) Co.,Ltd.

Fujitsu Semiconductor (Shanghai) Co., Ltd. was established in August 2003 as Fujitsu’s semiconductor business representative in China. Headquartered in Shanghai, it has branch offices in Beijing, Shenzhen and Dalian to provide sales and service support to customers throughout China.
Fujitsu Semiconductor (Shanghai) Co., Ltd. offers an extensive range of products from microcontroller, application-specific integrated circuit (ASIC), application-specific standard product (ASSP), system-on-chip (SoC) to system memory, that can be supplied as product or complete solution. With technology resource centres and ASIC design support centres strategically located in Hong Kong , Shanghai, Taiwan and Chengdu, as well as Heavy investments in design and engineering capabilities and application support resources, complemented by a regional network of design partners, suppliers and distributors, Fujitsu Semiconductor (Shanghai) Co., Ltd. can readily delivers innovative and value-added solutions and varied range of products to its target markets in China.
For more information, please see: http://www.fujitsu.com/cn/en/about/local/subsidiaries/fsp/about/

Marketing:Abu Bu

Phone: Phone: +86 21-6146-3688
Fax: +86 21-6335-1610
E-mail: E-mail: Abu.Bu@cn.fujitsu.com
Company:Fujitsu Semiconductor (Shanghai) Co., Ltd.

Corporate Planning & Communications:Cao Miao

Phone: Phone: +86 21-6146-3688
Fax: +86 21-6335-1610
E-mail: E-mail: Marcom.sh@cn.fujitsu.com
Company:Fujitsu Semiconductor (Shanghai) Co., Ltd.


Company and product names mentioned herein are trademarks or registered trademarks of their respective companies. Information provided in this press release is accurate at time of publication and subject to change without advance notice.

Date: 16 March, 2011
City: Shang Hai
Company: Fujitsu Semiconductor (Shanghai) Co., Ltd.

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