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Fujitsu Microelectronics' Latest and Most Comprehensive Broadcasting Solutions Unveiled at CCBN 2010

Fujitsu Microelectronics (Shanghai) Company Limited

Shanghai, March 15, 2010

Fujitsu Microelectronics (Shanghai) Co., Ltd. will show off its latest and most comprehensive broadcasting solutions at the 18th China International Broadcasting Network Exhibition (CCBN2010), which will be held at Beijing China International Exhibition Centre in the March 23, 2010 to 25. CCBN2010 will make a full display on the latest products and solutions covering the areas of high-definition digital television, radio/television networks and new media, The booth number for Fujitsu Microelectronics is 2302, Hall 2.

Fujitsu Microelectronics' solution series will be displayed at the International Pavilion, and be divided into six exhibition areas according to the broadcasting standards, which are cable broadcasting, satellite broadcasting, international terrestrial broadcasting, Japanese standard terrestrial broadcasting, European standard terrestrial broadcasting, HD coding/decoding as well as security monitoring. Among them, the MB86H60 chip-based, DVB-C HD STB solution and DVB-S/S2 high-definition STB solution are the most populous and expected.

These HD chip series claimed the award of "Editor's Choice of China's Embedded System Technology 2009 " sponsored by "Electronics World", and reconfirmed Fujitsu Microelectronics' leading position in the field of innovation and technology.

Fujitsu puts forward the DVB-C high-definition STB solution for China's cable TV market, and it has been adopted by well known provincial cable TV operators. With its 128Byte security Chip ID length, it is particularly suitable for Non-card CAS, in one-way, two-way and NGB network. The solution, based on high-performance ARM11 CPU architecture, makes it easier to build an open platform for unified HD.

For the overseas market, Fujitsu introduces the low-cost DVB-S/S2 HD STB solution, which features functionality of PVR personal video recording and time shifting (Time-shifting). By this solution, the users can enjoy watching the show, while recording and time-shifting at the same time. This solution has a ultra-low power consumption, therefore, it can meet the European standby requirements without heat sink and external MCU.

In addition, Fujitsu Microelectronics will demonstrate terrestrial broadcasting solutions aimed at China and international markets such as the first SD H.264 STB solution applied to CTTB market and NGB HD STB solutions supporting China AVS standards and DRA standards, low-cost SD CTTB STB solution which integrated mainstream CTTB demodulator chips, South America ISDB-T HD STB solution with full mode demodulation, and Australia / UK DVB-T HD STB solution using all the standard MHEG-5 middleware, and so on, these solutions cover a wide range of applications, and DVB-C/T/S/S2, CTTB, ISDB-T networks, demonstrate Fujitsu' ability as a solution provider.

Mr. Andy Chang, director of the Asia Pacific region of Fujitsu Microelectronics said: "Fujitsu Microelectronics has placed a great importance on the fields of radio and television innovations and developments. This year, the three major themes of CCBN: high definition, radio networks of next-generation, and new media are also the areas we have focused on. For this reason, we presented our solutions in line with the three major themes. Through this CCBN platform, we hope to share our latest broadcasting products with the industry partners, and further explore the development of the industry with other experts, and together to promote the Chinese and global broadcasting industry. "

In the past years, Fujitsu has made a great achievement, and received numerous industry awards, including, " 2009 China Digital TV Best Brand - Chip" award, held by "China Electronics News", and "2009 Top Ten International Brands" award, sponsored by the HC network, which fully reflects Fujitsu's leading position in the industry.

About Fujitsu Microelectronics (Shanghai) Co.,Ltd.

Fujitsu Microelectronics (Shanghai) Co., Ltd. was established in August 2003 as Fujitsu’s semiconductor business representative in China. Headquartered in Shanghai, it has branch offices in Beijing, Shenzhen and Dalian to provide sales and service support to customers throughout China.
Fujitsu Microelectronics (Shanghai) Co., Ltd. offers an extensive range of products from microcontroller, application-specific integrated circuit (ASIC), application-specific standard product (ASSP), system-on-chip (SoC) to system memory, that can be supplied as product or complete solution. With technology resource centres and ASIC design support centres strategically located in Shanghai, Hong Kong, and Taiwan, as well as Heavy investments in design and engineering capabilities and application support resources, complemented by a regional network of design partners, suppliers and distributors, Fujitsu Microelectronics (Shanghai) Co., Ltd. can readily delivers innovative and value-added solutions and varied range of products to its target markets in China.
For more information, please see: http://www.fujitsu.com/cn/en/about/local/subsidiaries/fsp/about/

Cao Miao

Phone: Phone: +86 21-6146-3688
Fax: +86 21-6335-1610
E-mail: E-mail: Marcom.sh@cn.fujitsu.com
Company:Fujitsu Microelectronics (Shanghai) Co., Ltd
Corporate Planning & Communications

Press Release ID: 2010-03-15
Date: 15 March, 2010
City: Shanghai
Company: Fujitsu Microelectronics (Shanghai) Co. Ltd.

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