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Fujitsu Microelectronics' New Products Show off at IIC-China 2010

Fujitsu Microelectronics (Shanghai) Company Limited

Shanghai, March 01, 2010

The grand opening of the 15th Annual International IC-China Conference & Exhibition (IIC-China 2010) will be held in March 4th at the Shenzhen Convention and Exhibition Center. Fujitsu Microelectronics (Shanghai) will fully display its updated products and solutions in the areas of automotive electronics, digital high-definition electronics, home appliances, consumer electronics and power management. This event will showcase the R & D strength of Fujitsu Microelectronics and the emphasis Fujitsu placed on the Chinese market. Our booth number is 2K01.

In the area of micro-controllers, Fujitsu Microelectronics will present latest 32-bit micro-controllers, FR60 series - MB91F492. The chip built in motor control module and fast digital-analog conversion is applicable for 180-degree DC inverter air-conditioning control as well as industrial frequency control. In addition, Fujitsu Microelectronics also offers variable frequency drive controller for the product. Through the algorithms based on our intellectual property, our products achieved a high and low frequency stability control, PFC control, flux-weakening control, and torque compensation function. For the motor control market, Fujitsu Microelectronics has developed a new 8-bit microcontrollerMB95330 Series which can support multi-channel DC motor control, brushless DC motor control, or 120-degree inverter control. This new product goes with evaluation board and motor control software driver files, simplifying the developments of motor control for our customers. Furthermore, 8-bit low-pin-count, high-performance microcontroller MB95220 and MB95260 series will also be unveiled.

Digital TV has been a key area for Fujitsu Microelectronics, and stability and low power consumptions are consistent features of our solutions. In this event, we'll introduce market-leading Full HD MPEG-2/H.264chips and solutions on decoding, encoding and trans-coding including commercial products, MB86H5x series, which have been widely used by many equipment manufactures home and abroad. We also put forward the MB86H6x series of two-way interactive full-HD decoder chips, which are widely used in terrestrial, satellite, cable broadcasting, security monitoring, and IP markets.

Fujitsu's products also have an attractive display in the area of power management. The company introduced 4-channel DC / DC converter IC used on large-screen LCD panels. MB39C313 is a system power IC which can provide 4 voltages required by large-screen LCD panels through a single chip, with built-in Switching FET for high current drive, suitable for large-screen LCD televisions and monitors. Another new power chip, MB39C022, integrated a single-channel step-down circuit for digital DC / DC converters and a single-channel low-noise LDO for analog circuits, which has been used widely in the CMMB and USB3.0 modules, and it is the best option for portable power systems. In addition, the lithium batteries, based on the power chip MB39C134, for electric tools will also be put on the show.

Andy Chang, director of Asia Pacific market of Fujitsu Microelectronics, said: "With years of experience, Fujitsu Microelectronics constantly developed advanced products and solutions for our customers all over the world, and provided on-site support to help our customers to develop new products in a short time. We listen to our customers, and committed to make a seamless integration between hardware and software for local solutions, so as to meet the customers' needs both today and tomorrow to adapt to future optimization, and put the localization forward. "

There will be a series of Fujitsu Microelectronics' leading products on show in this exhibition, such as external storage devices supporting hardware, and the industry's first USB3.0 -SATA bridge chip MB39C30 with up to 5Gbps data transfer rate, the advanced image display controller used in the automotive multimedia systems, low-power memory FCRAM products for digital consumer electronics. All of these products illustrate the leading position of Fujitsu Microelectronics in the electronic industry.

About Fujitsu Microelectronics (Shanghai) Co.,Ltd.

Fujitsu Microelectronics (Shanghai) Co., Ltd. was established in August 2003 as Fujitsu’s semiconductor business representative in China. Headquartered in Shanghai, it has branch offices in Beijing, Shenzhen and Dalian to provide sales and service support to customers throughout China.
Fujitsu Microelectronics (Shanghai) Co., Ltd. offers an extensive range of products from microcontroller, application-specific integrated circuit (ASIC), application-specific standard product (ASSP), system-on-chip (SoC) to system memory, that can be supplied as product or complete solution. With technology resource centres and ASIC design support centres strategically located in Shanghai, Hong Kong, and Taiwan, as well as Heavy investments in design and engineering capabilities and application support resources, complemented by a regional network of design partners, suppliers and distributors, Fujitsu Microelectronics (Shanghai) Co., Ltd. can readily delivers innovative and value-added solutions and varied range of products to its target markets in China.
For more information, please see: http://www.fujitsu.com/cn/en/about/local/subsidiaries/fsp/about/

Cao Miao

Phone: Phone: +86 21-6146-3688
Fax: +86 21-6335-1610
E-mail: E-mail: Marcom.sh@cn.fujitsu.com
Company:Fujitsu Microelectronics (Shanghai) Co., Ltd
Corporate Planning & Communications

Press Release ID: 2010-03-01
Date: 01 March, 2010
City: Shanghai
Company: Fujitsu Microelectronics (Shanghai) Co. Ltd.

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