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Fujitsu Microelectronics’ Two Products Won the Award of “Leading Product of EDN China 2008”

Fujitsu Microelectronics (Shanghai) Company Limited

Shanghai, November 10, 2008

Fujitsu Microelectronics (Shanghai) announced today that both of its products, MB88388A/MB88389 controller and MB86H52 high definition transcoder, won the award of “Leading Product of EDN China 2008” in the areas of micro-processor and DSP & consumer IC products. The “EDN China Annual Award” started in 1990, aimed to honor the most influential electronic products and technology.

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Continuous innovations in technology, products and solutions are the impetus for the development of electronic industry. In 2008, there were 74 companies and 160 products joined the competition for the EDN China Innovation Award, and 67 products from 50 companies are in the short-list. Fujitsu Microelectronics’ MB88388A/MB88389 controller and MB86H52 chip came to the fore and won the award in the areas of micro-processor and DSP & consumer IC respectively, showcasing the innovative and advanced features of the two products.

MB88388A is the first chip featuring IDB-1394 standard to support navigation image system in cars. The chip targets at the applications of video transmission, improves the quality of image transmission without obvious delay time. It can be employed in the video transmitting SmartCODEC coder/encoder, and BT.601 video transmission of IEEE 1394 standard, it can also send BT.601 video stream transmission protocol such as YUV and RGB. The chip consists of physical layer and link layer which is included in the IDB-1394 standard, and support 100/200/400Mbps data transmitting rate. The chip is applicable to the in-car backseat entertainment system to play DVD and digital TV as well as the access to GPS navigation system.

MB86H52 is the winner in the area of consumer IC. It can compress the full high definition MPEG-2 video data into H.264 data, and compress the MPEG-2 video into the size that is less than half of the original size. The functions of the transcoder are based on the present full high definition H.264 CODEC LSI product, namely, the MB86H51 video frequency processing technology. The unique high quality video technology developed by the lab of Fujitsu can insure the same video quality after the transmission from the MPEG-2 video data to H.264 format video data. When it is applied in the recording devices (such as HD Recorder), the recording time can be prolonged as 2-5 times as the original time. The data after transcoding features H.264 format with reduced size, which allows the full high definition video to be transmitted in confined band such as in home appliance.

Andy Chang, the marketing director of Fujitsu Microelectronics (Shanghai) said,” The “EDN China Annual Award” is one of the most important awards in the industry. We are honored to win this award. It is not only an approval for our works in innovation, but also the recognition in the value we created for Chinese engineers. To meet the demands of the market and product innovation is our target. This award will encourage us to be creative and innovative, to put forward more new technology and solutions to the benefits of more manufacturers.

About Fujitsu Microelectronics (Shanghai) Co.,Ltd.

Fujitsu Microelectronics (Shanghai) Co., Ltd. was established in August 2003 as Fujitsu’s semiconductor business representative in China. Headquartered in Shanghai, it has branch offices in Beijing, Shenzhen and Dalian to provide sales and service support to customers throughout China.
Fujitsu Microelectronics (Shanghai) Co., Ltd. offers an extensive range of products from microcontroller, application-specific integrated circuit (ASIC), application-specific standard product (ASSP), system-on-chip (SoC) to system memory, that can be supplied as product or complete solution. With technology resource centres and ASIC design support centres strategically located in Shanghai, Hong Kong, and Taiwan, as well as Heavy investments in design and engineering capabilities and application support resources, complemented by a regional network of design partners, suppliers and distributors, Fujitsu Microelectronics (Shanghai) Co., Ltd. can readily delivers innovative and value-added solutions and varied range of products to its target markets in China.
For more information, please see: http://www.fujitsu.com/cn/en/about/local/subsidiaries/fsp/about/

Corporate Planning & Communications:Cao Miao

Phone: Phone: +86-21-6146-3688
Fax: +86-21-6335-1610
E-mail: E-mail: Marcom.sh@cn.fujitsu.com
Company:Fujitsu Microelectronics (Shanghai) Co., Ltd

Press Release ID: 2008-11-10
Date: 10 November, 2008
City: Shanghai
Company: Fujitsu Microelectronics (Shanghai) Co. Ltd.

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