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Fujitsu Microelectronics and Leica Camera Co-develop Image Processing System Solution for High-end Digital SLR Cameras

New image processing system to feature outstanding image quality, fast processing times, and low power consumption

Fujitsu Microelectronics (Shanghai) Company Limited

Shanghai, September 26, 2008

Fujitsu Microelectronics (Shanghai) Co.,Ltd. today announced that Fujitsu Microelectronics Limited (‘FML’) and Leica Camera AG (‘Leica’) have co-developed an image processing system solution for high-end digital single-lens reflex (SLR) cameras, to be featured in Leica’s next-generation cameras.


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The number of image pixels handled by digital still cameras, such as digital SLR cameras and those on mobile phones, is continually rising, with higher definition becoming a key selling feature. As a result, there has been a rise in demand for low power consumption and faster image processing systems. Satisfying these conflicting conditions is a challenge for design engineers.

Since 2001, Fujitsu Microelectronics has offered its Milbeaut series of image processing devices for cameras, delivering high-definition imagery, fast processing speeds, and low power consumption. Widely used in digital SLR, compact digital still, and mobile phone cameras, the Milbeaut series is meeting market requests in advance. Milbeaut technology offers various functions on a single chip as required by these cameras, including image compression/decompression (image codec), noise reduction and memory card processing.

For nearly a century, Leica Camera has worked to position itself as a globally-renowned and reputable camera manufacturer, recognized for its outstanding expertise in camera imagery-related technologies, which are testament to its refined high-quality product offerings. The company is actively engaged in the development of digital camera technologies, demonstrated by the release in 2006 of its first digital still camera, the LEICA M8, featuring the popular Leica M series body.

Newly Developed Solution

Given the aforementioned market requirements, the new image processing system solution for high-end SLR cameras uses Leica’s MAESTRO image processor based on Fujitsu’s Milbeaut technology, coupled with its control software.

The latest technology in Milbeaut series features improved power management, thereby achieving extremely low power consumption. High-speed operation is achieved by the employment of two embedded CPUs: Fujitsu’s FR-80 and FR-V (VLIW architecture) and additional accelerators. The combined faster operation of both software and hardware enables superior image processing performance.

For this joint development, Leica and FML created a team of dedicated hardware and software engineers to leverage the companies’ expertise and know-how. By combining the strengths of Fujitsu’s image-processing Milbeaut technologies with Leica’s high-definition imaging technologies, the companies now offer an industry-leading image processing solution.

Stefan Trippe, COO of Leica Camera commented, “Leica’s philosophy is to deliver the very lastest technology to its customers – as a result, this joint development with Fujitsu Microelectronics, will enable Leica to continue to lead the field in terms of picture quality.”

“Fujitsu Microelectronics welcomes this opportunity for co-development with Leica. Leica’s expertise and reputation in the camera industry, combined with our Milbeaut imaging-processing LSI technology, will result in a truly outstanding high-end SLR digital camera,” said Joji Murakami, Corporate Vice President at Fujitsu Microelectronics Limited.

Future Developments

The new solution platform resulting from this collaboration has been established for, and will hereon become a basis for the planning and development of new Leica products, as well as enabling easy implementation of FML’s next-generation devices. Furthermore, the newly created platform will enable the stable development of future image processing systems.

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About Fujitsu Microelectronics Limited (FML)

Fujitsu Microelectronics Limited (FML) is a large-scale integrated circuit (LSI) manufacturer that provides highly reliable, optimal solutions to meet the varying needs of its customers, through LSI offerings including ASIC/COT, ASSP and power management ICs, and flash microcontrollers. Along with building on its wide-range expertise focusing on imaging, wireless, and security LSI applications, FML also pursues initiatives for power efficiency and undertakes environmentally-conscious countermeasures. Headquartered in Tokyo, FML was established as a subsidiary of Fujitsu Limited on March 21, 2008. Through its global sales and development network with sites in Japan and other regions in Asia, Europe, and the U.S., FML offers LSI solutions to the global marketplace.

About Fujitsu Microelectronics (Shanghai) Co.,Ltd.

Fujitsu Microelectronics (Shanghai) Co., Ltd. was established in August 2003 as Fujitsu’s semiconductor business representative in China. Headquartered in Shanghai, it has branch offices in Beijing, Shenzhen and Dalian to provide sales and service support to customers throughout China.
Fujitsu Microelectronics (Shanghai) Co., Ltd. offers an extensive range of products from microcontroller, application-specific integrated circuit (ASIC), application-specific standard product (ASSP), system-on-chip (SoC) to system memory, that can be supplied as product or complete solution. With technology resource centres and ASIC design support centres strategically located in Shanghai, Hong Kong, and Taiwan, as well as Heavy investments in design and engineering capabilities and application support resources, complemented by a regional network of design partners, suppliers and distributors, Fujitsu Microelectronics (Shanghai) Co., Ltd. can readily delivers innovative and value-added solutions and varied range of products to its target markets in China.
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Company:Fujitsu Microelectronics (Shanghai) Co., Ltd

Corporate Planning & Communications:Cao Miao

Phone: Phone: +86 21-6146-3688
Fax: +86 21-6335-1610
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Company:Fujitsu Microelectronics (Shanghai) Co., Ltd

Company and product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of issue and subject to change without advance notice.

Press Release ID: 2008-09-26
Date: 26 September, 2008
City: Shanghai
Company: Fujitsu Microelectronics (Shanghai) Co. Ltd.


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