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Fujistu Microelectronics Highlights IIC-Chengdu

—Endeavor to Cultivate the Western Market Deeper

Fujitsu Microelectronics (Shanghai) Company Limited

Chengdu, February 25, 2008

Fujitsu Microelectronics (Shanghai) Co., Ltd. (FMC) declared that FMC will participate in the IIC ( International Integrated Circuit Seminar & Fair) held in Chengdu on February, 28th to 29th , 2008, in which FMC will display its five major series of products to the whole microelectronics industry. At the time scheduled, Dr. Kuang Guohua, senior vice-president of Fujitsu Microelectronics Pacific and Asia Ltd,, will give a lecture titled “Digital Family” in the symposium of IIC-Chengdu so as to share the advanced technologies adopted in the digital family application as well as the uniform digital family platform providing support for family multi-media, digital entertainment and network sharing with the other companies in the IC industry.

During the session of IIC, FMC will display its leading products and solutions in 5E17 Stand, No. 5 Exhibition Hall, Chengdu Century City New International Exhibition Center, and the FMC exhibits will cover five large categories, namely, digital Audio & Video products, microcontroller , ASIC/COT, simulated IC and WiMAX.

For the digital audio video products, FMC will display the following exhibits: USB2.0 OTG STB with the functions of VCR and supporting the decoding of MP3, JPEG and MPEG2; advanced video processing chip WSC2010; high performance multi-system video format conversion chip WSC2000. WSC2010 and WSC2000 are designed by West Star Chips Co., Ltd., invested by FMC as a shareholder, which integrates many patented technologies. The exhibits relevant to microcontroller units not only include the 180 degree DC Frequency Conversion Solution based on Fujitsu MB91260 and MB91470, but also cover the solutions of various auto entertainment systems; the focused exhibit is the F²MC-8FX general microcontroller series newly produced by Fujitsu, which is a newcomer of the Fujitsu F²MC-8FX 8 bit microcontroller family. This series can be used in the final assembling market of small home appliances, electronic tools, consumer health care products and auto parts; the exhibits concerning with the simulated chips are Fujitsu Power Source Management Chip Series. For instance, MB39C313 is the small-volume power source management unit solution specially designed for the large dimensions TFT-LCD panel design; MB39C308 is another Ultra Mobile PC power source LSI specially used on lap-tops and it fully supports the Intel UMPC low-consumption platform LPIA; ASIC/COT is another key business of Fujitsu. As the first company in the industry to realize the mass production of 90nm products (in the year of 2003) and to gain the successful mass production of 65nm products in 2007, Fujitsu provides its domestic customers and partners with the flexible and high-effective foundry and ASIC service of 65nm and 90nm products. Meanwhile, the leading Fujitsu WiMAX 802.16d and 802.16e solutions are also eye-striking.

Mr. Kuang Guohua, senior vice-president of Fujitsu Microelectronics Pacific and Asia Ltd, expresses that, “Fujitsu is consistently endeavoring to tap the market of the western part of China and successfully formed R&D partnership with West Star Chips in the last year. In 2008, IIC stages on Chengdu for the first time, which proves the forwardness of our strategy layout again. On the occasion of such a grand gather-together of microelectronics industry, we sincerely hope to display our leading products and solutions for our customers and partners of the western market and to continually exploit and develop our western market in the future.

About Fujitsu Microelectronics (Shanghai) Co.,Ltd.

Fujitsu Microelectronics (Shanghai) Co., Ltd. was established in August 2003 as Fujitsu’s semiconductor business representative in China. Headquartered in Shanghai, it has branch offices in Beijing, Shenzhen and Dalian to provide sales and service support to customers throughout China.
Fujitsu Microelectronics (Shanghai) Co., Ltd. offers an extensive range of products from microcontroller, application-specific integrated circuit (ASIC), application-specific standard product (ASSP), system-on-chip (SoC) to system memory, that can be supplied as product or complete solution. With technology resource centres and ASIC design support centres strategically located in Shanghai, Hong Kong, and Taiwan, as well as Heavy investments in design and engineering capabilities and application support resources, complemented by a regional network of design partners, suppliers and distributors, Fujitsu Microelectronics (Shanghai) Co., Ltd. can readily delivers innovative and value-added solutions and varied range of products to its target markets in China.
For more information, please see:

Corporate Planning & Communications:Cedric Huang

Phone: Phone: +021-6146-3688
Fax: +021-6335-1610
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Company:Fujitsu Microelectronics (Shanghai) Co., Ltd

Corporate Planning & Communications:Cao Miao

Phone: Phone: +021-6146-3688
Fax: +021-6335-1610
E-mail: E-mail:
Company:Fujitsu Microelectronics (Shanghai) Co., Ltd

EBA Communications Ltd:Diana Chang

Phone: Phone: +86 21-6289 3488/ 89-15
Fax: +021-6335-1610
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Company:Fujitsu Microelectronics (Shanghai) Co., Ltd

Press Release ID: 2008-02-25
Date: 25 February, 2008
City: Chengdu
Company: Fujitsu Microelectronics (Shanghai) Co. Ltd.


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