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Fujitsu Microelectronics made full efforts to attack CCBN 2008, with so many new products displaying its leading power

Fujitsu Microelectronics (Shanghai) Company Limited

Shanghai, March 18, 2008

Fujitsu Microelectronics (Shanghai) announced today that it would attend CCBN 2008 (China Content Broadcasting Network 2008) from March 21st to march 23rd , when it would exhibit its leading digital video frequency decoding chips widely applied in China digital TV, as well as its supported functions of JVM virtual machine and set-top box chips supporting PVR video function, high definition (HD) digital TV series chips, decoding chips suitable for portable equipment and related terrestrial series application products. Fujitsu has its exhibition stand in No 2605, No. 2 exhibition hall of China International Exhibition Center in Beijing.

Committed to developing and providing digital TV chipset as well as their application solutions all the time, Fujitsu Microelectronics has attended this grand gathering of its trade for a successive of five years. Fujitsu Microelectronics expanded its exhibition scale this year to strive to build the leading digital TV solution supplier and show numerous advanced solutions and latest products under it to its trade. Three theme areas were set in the 80-squre-meter exhibition stand for people from its trade to have a look and experience the outstanding contribution and excellent achievement in digital TV chips and their application solutions of Fujitsu, mainly including decoding chip and application fields for cable digital TV, satellite digital TV and terrestrial digital TV and covering all kinds of application of standard definition and high definition.

In HD series chip exhibition area (HD area), the most anticipatory is nothing more than transcoding chips, which possess original compression and high image quality technology with full HD H.264 decoding function built in. They can not only convert full HD MPEG-2 image data into H.264 format to compress more than 50% of data volume, but also can extend the picture recording time of HDD video recorder by 2-5 times to deliver full HD image for narrow-band network in home and other environment. While another version of multiple decoding chip for HD digital TV adopts state-of-the-art 324MHz ARM1176JZF-S and has the function of supporting high speed USB2.0 OTG and DDR2 SDRAM,. It is HD digital TV solutions of high performance and multiple decoding developed by Fujitsu Microelectronics to adapt itself to the development tide of digital TV.

In Cable area, the most eye-catching shall be the function display of JVM CDC set-top box series products. The latest version of highly optimized JAVA CDC virtual machine launched by Fujitsu Microelectronics is designed and developed in answer to Fujitsu SmartMPEG video frequency decoding series chips and is able to realize JVM CDC function on the condition that the set-top box uses 32 M memory, which is the minimum memory for set-top box to realize JVM CDC function at present. Currently, on the digital cable TV set-top box made in China, there are already users who begin to experience the technical service of JVM CDC. Fujitsu Microelectronics will continue to apply JVM CDC in other video series chips. We believe such new technology will catch further attention and recognition in the market, bring more fun in the digital life of vast consumers and help digital TV network play a greater role. In this area, set-top box with the function of video recorder will also be displayed, i.e. this version of box has video recorder’s function and easy to set recording time, so that consumers can arrange their own activity time in a flexible way without missing any wonderful TV programs.

However, there are more shining points in terrestrial area. There is special module which can make common TV become digital TV to receive terrestrial digital TV broadcasting, providing common TV with the function of receiving digital TV programs. There is also mini module which turns movable video frequency equipment into digital TV to pick up terrestrial TV programs. Since it is characterized with small size (the smallest can be 25m*40mm) and being able to support varies of control interface as well as strong adaptability and able to realize multiple application functions, it is more suitable to be applied in movable equipment., which makes movable video frequency equipment able to become digital TV. There is even the first version of decoding chips of small encapsulation and low energy consumption in the trade, adopting low energy consuming 90 nanometer technology, enabling the portable equipment to last longer. What’s more it is widely used. So it is suitable for portable equipment like handset TV, PND, GPS and PMP. So far, it has been successfully applied in all kinds of PND and handset TV.

Mr. Andy Chang, the marketing director of LSI products of Fujitsu Microelectronics, said: “Fujitsu Microelectronics is pleased that we can share our latest products and a variety of complete solutions for set-top box with personages from the trade in CCBN, help our clients and business partners to bring more wonderful audio and visual feast and experience and make our own contribution to the speedy development of digital TV market and digital family application in both China and the whole world.

About Fujitsu Microelectronics (Shanghai) Co.,Ltd.

Fujitsu Microelectronics (Shanghai) Co., Ltd. was established in August 2003 as Fujitsu’s semiconductor business representative in China. Headquartered in Shanghai, it has branch offices in Beijing, Shenzhen and Dalian to provide sales and service support to customers throughout China.
Fujitsu Microelectronics (Shanghai) Co., Ltd. offers an extensive range of products from microcontroller, application-specific integrated circuit (ASIC), application-specific standard product (ASSP), system-on-chip (SoC) to system memory, that can be supplied as product or complete solution. With technology resource centres and ASIC design support centres strategically located in Shanghai, Hong Kong, and Taiwan, as well as Heavy investments in design and engineering capabilities and application support resources, complemented by a regional network of design partners, suppliers and distributors, Fujitsu Microelectronics (Shanghai) Co., Ltd. can readily delivers innovative and value-added solutions and varied range of products to its target markets in China.
For more information, please see: http://www.fujitsu.com/cn/en/about/local/subsidiaries/fsp/about/

Marketing:Cedric Huang

Phone: Phone: +86-21-6146-3688
Fax: +86-21-6335-1610
E-mail: E-mail: Cedric.Huang@cn.fujitsu.com
Company:Fujitsu Microelectronics (Shanghai) Co., Ltd

Corporate Planning & Communications:Cao Miao

Phone: Phone: +86-21-6146-3688
Fax: +86-21-6335-1610
E-mail: E-mail: Marcom.sh@cn.fujitsu.com
Company:Fujitsu Microelectronics (Shanghai) Co., Ltd

Shanghai:Diana Chang

Phone: Phone: +86-21-6289 3488/ 89-15
E-mail: E-mail: diana.chang@ebacomms.com
Company:EBA Communications Ltd


All company or product names referenced herein are trademarks or registered trademarks of their respective owners. ARM1176JZF-S is the trademark of ARM Limited. Information provided in this press release is accurate at the time of publication and is subject to change without advance notice.

Press Release ID: 2008-03-18
Date: 18 March, 2008
City: Shanghai
Company: Fujitsu Microelectronics (Shanghai) Co. Ltd.

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