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FY 2012 Stakeholder Dialogue Session

We place great importance on interaction with diverse stakeholders as we conduct business

The Fujitsu Group always takes into account the bigger picture -the sustainability of society and the planet- when considering customer needs. The Fujitsu Group is committed to listening closely to feedback from various stakeholders, including customers, shareholders and other investors, business partners, and local communities, and to meeting their expectations. Through this process, we seek to continuously improve our corporate value.

Stakeholder Dialogue with Guest CSR Experts

The Fujitsu Group works to promote diversity and inclusion and develop human resources as means to strengthen the foundation for its CSR activities, and strives to be a company where employees can actively manifest their own added value. The essence of CSR is the incorporation of stakeholders' expectations into management and the evolution of the value that we deliver. In particular, as a corporate group that aims to achieve a human centric ICT society, we recognize the importance of fulfilling our CSR though the use of ICT in line with the global age.

In an "age without answers" that calls for adaptability in adapting to ever-quickening business cycles, we must find answers though dialogue. In the promotion of diversity and human resource development in particular, the world calls for a stance that does not merely apply laws and rules uniformly but also responds flexibly to societal conditions.

In fiscal 2012, we invited outside experts to several dialogue sessions that address these areas.

Picture: Scene from the Dialogues with Stakeholders

Session 1 Diversity and Human Resource Development Session 2 Diversity and Understanding of Human Rights Session 3 What are

Dialogue Participants

Picture: Tomoyuki KanekoAssociate ProfessorThe University of TokyoGraduate School of Arts and Sciences/Hiroki SatoProfessorInterfaculty Initiative in Information Studies The University of Tokyo Graduate School/Yayoi MasudaFormer Asia-Pacific Head of Human Resources for Nike, Inc./Osamu ShiraishiDirectorAsia-Pacific Human RightsInformation Center/Sakie Tachibana FukushimaPresident and Representative DirectorG&S Global Advisors Inc./Jun MuraiDean/ProfessorFaculty of Environment and Information StudiesKeio University

Key Comments from Experts (From Session 3, "What are 'People' in Global ICT Companies?")

Osamu Shiraishi Director Asia-Pacific Human Rights Information Center

Osamu Shiraishi
Asia-Pacific Human Rights Information Center

In order to carry out corporate social responsibility (CSR) as a global company, it is important to disseminate a philosophy of respect for human rights throughout the entire company.

The first necessity is to learn about international human rights standards and, with top-level commitment, establish a corporate policy. At that time it is vital that the company introduce a due diligence process that enables the prevention and correction of human rights abuse. The company's sustainability and future prospects will be enhanced by its meeting these expectations of the international community.

Sakie Tachibana Fukushima President & Representative Director G&S Global Advisors Inc.

Sakie Tachibana Fukushima
President & Representative Director
G&S Global Advisors Inc.

When thinking about the diversity of human assets, it is important to view differences in nationality, ethnicity, gender, and other attributes as part of each person's individuality. Doing so enables appropriate placement of personnel without being swayed by nationality or gender. Support for activity by women, too, should be considered on the assumption of joint participation by men and women throughout society, rather than only from the viewpoint of providing support for women.

I would like leaders acting on the global stage to act in "Gaijuu-naigou (gentle but firm)" manner, flexible outwardly with strong convictions inwardly.

Jun Murai Dean/Professor Faculty of Environment and Information Studies Keio University

Jun Murai
Faculty of Environment and Information Studies
Keio University

Cyberspace is the first global space to appear on this earth that is free of national boundaries. The Internet has made it possible for anyone to be respected as an individual with a voice heard worldwide. The role of ICT is to connect individuals and communities online, making possible a range of actions that contribute to society.

I hope that global ICT companies like Fujitsu will advance the creation of a societal foundation for supporting the activities of multiple stakeholders through ICT, keeping contribution to the world foremost in mind.

The Last Word in Today's Dialogue

President and Representative Director Masami Yamamoto

President and Representative Director
Masami Yamamoto

Fujitsu aims to help realize a people-centric ICT society, and we listened with great interest to everyone's opinion on that topic from the perspective of "people." Because of ICT, the world is coming together at an accelerating rate and globally shared space is expanding. As for the related social responsibilities, it is not enough to simply think of them as cost/profit, convenience/risk, or any number of other trade-offs.

Today's dialogue strongly suggests that human wisdom will take on even greater importance in building CSR infrastructure, applying ICT on top of that, and balancing social value and economic value.

Corporate Senior Executive Vice President and Representative Director Masami Fujita

Corporate Senior Executive Vice President and Representative Director
Masami Fujita

The essence of globalization is the disappearance of barriers to peoples' ideas. The world will become increasingly diverse, and change to emphasize respect for individuals. Applying ICT, which has few physical limitations, and empowering people will be indispensable for realizing a sustainable society. For companies, "people" are assets and the foundation of all business activities.

As a global company, we would like to strengthen our CSR activities by continuing to hold dialogues with stakeholders and working together with them to search for solutions.

Other Stakeholder Dialogues held in FY 2012

Seminar on Universal Design and the Application of IT

Dialogue on Universal Design

Dialogue on Universal Design

We invited international experts participating in the DO-IT Program *1 to discuss what would be ideal in terms of universal design that applies ICT.

*1 DO-IT Program:
DO-IT is an acronym for Diversity, Opportunities, Internetworking and Technology. The DO-IT Program promotes the use of technology for supporting the independence, productivity, and greater social participation of people with disabilities.

Dialogue among BOP (*2) and Inclusive Business Experts

Dialogue on BOP and Inclusive Business

Dialogue on BOP and Inclusive Business

We invited Asian Development Bank representatives and development consultants to discuss approaches for using ICT to solve social problems in developing countries and prospects for the development of BOP markets.

*2 BOP:
BOP is an acronym for Base of the Pyramid, which refers to the lowest segment of the world's income-earning population. The BOP population numbers some 4 billion.