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  5. Hallmark Cards Implements Fujitsu Cloud and TeamPoS Systems

Hallmark Cards Implements Fujitsu Cloud and TeamPoS Systems

"Fujitsu’s cloud-based Retail-as-a-Service will allow us to be more responsive in the fast-changing retail environment"

Mike Goodwin, CIO, Hallmark Cards

The customer

Hallmark was founded more than a century ago by a teenage entrepreneur with a couple of shoeboxes of postcards under his arm and the American dream in his heart. Today, Hallmark is a $4 billion business with greeting cards and other products sold in 39,000 retail stores across the US and in 100 countries worldwide. This makes it the global market leader in greeting cards.

The challenge

Hallmark Cards wanted to deliver greater flexibility, efficiency and cost-savings across the business through the adoption of Retail-as-a-Service.

The approach

The company turned to Fujitsu for a Retail-as-a-Service cloud solution hosted on a private cloud environment, running software from SaaS specialist Tomax, with Fujitsu TeamPoS systems throughout the retail chain.

The benefit

  • The new approach enables Hallmark to scale its operations quickly and securely
  • The cloud minimizes upfront capital expenditure
  • The 10-year agreement also includes full PoS integration; real-time inventory management services; a web portal ordering service; and all related installation, maintenance and support services
  • The solution boasts greater flexibility, scalability and cost-effectiveness

Products and services

  • Retail-as-a-Service


Download the full Hallmark Cards case study (253 KB/A4, 2 pages)