Funding and developing innovation ideas from our customers and staff

Incubator Program – driving innovation at Fujitsu

The Incubator Team accelerates and funds the development of ideas submitted by our customers and staff into solutions ready for commercialisation. We leverage our local and global research and development capability to deliver cutting edge technology solutions that achieve meaningful business and societal outcomes. As a team of engineers, technologists, designers and creative problem solvers, we are more than equipped to help your company turn challenge into opportunity.

A co-creation approach from start to finish

Fujitsu’s innovation framework and process is centred in a design-driven mindset, using human-centric experience design to drive new ways of thinking and doing business. By co-creating with our customers we can validate the business case, vision and concepts in real-time. We also bring in experts from our Centres of Excellences (COE) around the world and leverage our partners to deliver specialist insight throughout the solution development.

Our innovation process will deliver rapid prototyping and prove tangible business value:


1. Idea submission & business case development


2. Pitch to judging panel


3. Three day sprint to prototype and plan


4. MVP development


5. Build to scale

Discover, in more detail, how we’ve helped our customers innovate:

Kids’ Guide to Cancer

Kids’ Guide to Cancer

Fujitsu created solution to help children aged 0-13 with cancer digitally access Camp Quality support services and programs.

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Digital Owl

Digital Owl

Fujitsu partnered with the NSW Office of Environment and Heritage to create a drone that would help identify threatened species of plants in NSW bushland.

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Capture – A Customer Journey Solution


With Capture by Fujitsu, retailers are empowered to analyse, organise, and gain insights from their video footage, to make smarter and better business decisions.

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Partner with Fujitsu to co-create innovative and
meaningful solutions for your company and customers


Rebecca Bey – Incubator Lead, Fujitsu

“Through co-creation and innovation we support our customers in solving complex business challenges. Our human centric experience design mindset combined with our mature ecosystem of partners and extensive development and delivery capabilities enable Fujitsu to be a strong innovation partner from idea to MVP to scale.”

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Fujitsu Australia acknowledges all Aboriginal and Torres Strait Islander Traditional Custodians of Country and recognises their continuing connection to land, sea, culture, and community. We pay our respects to Elders past and present.
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