Communicate better with my customers...

Unless you can communicate with your customers you run the risk of losing the customers you want to keep, and are forced to spend more time acquiring new customers.

Technology provides many different ways to communicate – opening up new channels to customers and markets, and improving the effectiveness and speed of existing channels. This also adds to the complexity of your operation as you try to balance the need for consistency and simplicity with the desirability of being able to tailor the way you communicate to specific groups, and even individuals.

Fujitsu develops many of the new technologies that move communication forward, and have a unique insight into what future developments might mean to your business. This is matched by business thought-leadership in respect of Enterprise Relationship Management.

Fujitsu never lose sight of the fact that technology is there to support your business, and focus projects on the delivery of business benefits. Our experience in this field includes pioneering solutions, examples of which include:

• Fujitsu developed First Direct’s internet banking solution and developed an infrastructure that enabled single sources of data, such as statement information, to be delivered by whatever channel the customer chose – internet, phone or traditional paper. We also developed the first fully functional SMS banking solution for First Direct, used by their customers to keep track of their money easily and cost effectively.
• Fujitsu developed a new kiosk solution for Manchester Airport that not only ensured consistent delivery of the most up to date information, but also ensured the physical design of the kiosks was appropriate and practical in an airport environment for a very varied audience

We develop solutions that are designed with the functionality of the communication channel in mind, as well as realistic views on how customers will actually use these channels. In addition to developing interactive communication solutions for web, phone, and kiosks, Fujitsu has also developed iDTV solutions.