Fujitsu PC Asia Pacific Pte Ltd

Fujitsu Unveils New Global Product Development Platform for DESKPOWER PCs

Customers will reap greater benefits like improved manageability and security features

Singapore, 29 October 2002 — Fujitsu has rebranded and streamlined its desktop personal computer lines into a single, global design and development platform in response to corporate IT consumer trends. The latest DESKPOWER desktop PCs and all future DESKPOWER models will share similar design blueprints which will make it easier to develop security and serviceability features. The global platform will also enable Fujitsu to build machines which incorporate the latest technologies essential for enterprises to conduct business operations.

Mr Alex Leung, COO, Fujitsu PC Asia Pacific, said: "A hallmark of all Fujitsu products is the strict control and supervision of the manufacturing of all our products. Bringing together the design and conceptualisation processes on a single platform ensures a faster reaction time to technology advances and changing customer needs. The standardisation of components also make the DESKPOWER a highly expandable and easily customisable desktop PC for companies, thereby decreasing their total cost of ownership." The interlinked nature of businesses, homes and offices around the world has resulted in growing demand for globally compatible, compliant computer systems. By consolidating its PC development under a single structure, Fujitsu is able to focus on giving its customers some of the most advanced and adaptable personal computing products. The new DESKPOWER PCs will capitalise on the combined engineering, design and manufacturing expertise of Fujitsu Siemens and Fujitsu, bringing together Japanese innovation and European product specialisation.

A global platform will also give customers access to a well-developed technological and customer support infrastructure that is able to respond quickly to changing market trends and requirements. Knowledge, insight and experience gained in one region will be quickly shared by all global teams, enabling the most efficient and effective use of the wealth of product knowledge generated by Fujitsu's product development specialists. The end result is a range of global desktop PCs that are appealing and immensely useful.

Mr Leung said: "This global development platform is about more than just economies of scale. It is about creating the most innovative, useful and appealing products possible, making full use of the expertise and experience Fujitsu has accumulated over the past few decades in making computers that people desire. Ultimately, it is about recognising and giving our customers what they truly need from personal computing products."

Fujitsu's commitment to quality and reliability is evident in the design of the new DESKPOWER P300 and N300, and the DESKPOWER C600 . Besides the improved processor components, the new desktop PCs have been designed with ingenious security and serviceability features like tool-less access to PC components, silent storage drives (which reduce overall noise and heat emission) and AGP slots.

DESKPOWER P300 and N300
The DESKPOWER P300 (Microtower) and N300 (Desktop) are professional PCs designed for everyday use in small networks. Fujitsu understands that companies have different computing needs, and that there is no "one size fits all" model that works. With the DESKPOWER P300 and N300, Fujitsu has taken its built-to-order concept even further. Long product life cycles mean that there is more reliable, long-term investment protection for companies using the DESKPOWER PCs. Standardised components used in the new models allow Fujitsu to build and deliver obsolete-proof customised systems that are easier to use, service and upgrade.

Added Security and Serviceability
The single global design of the DESKPOWER PCs has resulted in a host of serviceability features that make the PCs simpler to use and maintain. The DESKPOWER P300 and N300 feature a housing that can be opened tool-less with just a single push. Users can then directly access important parts like the memory module, hard disk, processor, PCI and AGP cards of the DESKPOWER P300 and N300 via unique Fujitsu features like EasyChange (tool-less access to hard disk drives), FlexySlots (flexible extension slots for the addition of standard PCI/AGP cards), and EasyPull, which is simply an adapter for the easy pull-out of IDE cables. The DESKPOWER P300 has been designed with a one-button push mechanism which opens the cabinet housing. Separate clefts for Kensington locks and padlocks have also been built into the housing of both DESKPOWER models for better security.

Innovative Cooling System
A special air channel called "AirTunnel" was developed by Fujitsu to ensure optimum air supply. This advanced cooling concept directs air currents over the major PC c
omponents (including the memory module, processor), thus ensuring better airflow within the system. This results in lower heat emission, hence prolonging the lifespan of the PC.

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Fujitsu PC Asia Pacific Pte Ltd

Fujitsu PC Asia Pacific Pte Ltd is the Asia Pacific Regional Headquarters for PC business of Fujitsu Limited, Japan. Its responsibilities include the marketing and sales of a wide range of personal computers for the corporate and end-user markets in the Asia Pacific.

Fujitsu

Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting technologies, high-reliability/performance computing and telecommunications platforms, and a worldwide corps of systems and services experts make Fujitsu uniquely positioned to unleash the infinite possibilities of the broadband Internet to help its customers succeed. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5 trillion yen (about US$38 billion) for the fiscal year ended March 31, 2002.

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