"Fujitsu’s existing service desk supported our upgrade from Windows 7 to Windows 10 with two members on site integrated with the BAT global team, giving our users a great upgrade experience."
John Hemming Global IT Manager, British American Tobacco
British American Tobacco (BAT) is a leading tobacco group, with brands such as Dunhill and Lucky Strike sold in around 119 markets and over 200 brands in its portfolio, making its cigarettes the choice of one in eight of the world’s one billion adult smokers. It has leadership in more than 60 markets and sells around 700 billion cigarettes per year. Founded in 1902, at the end of 2012, the company was the sixth largest listed on the London Stock Exchange. It has 44 cigarette factories in 39 countries and employs more than 55,000 people worldwide.
After a previous migration to Windows 7, BAT wanted to ensure its transition to Windows 10 made a step jump in cost-efficiency by empowering the user to self-upgrade, supported by an outstanding global service desk and self-serve portal.
The company leveraged its existing service desk contract with Fujitsu to ensure that any issues were quickly resolved via phone or a newly created self-service portal, enabling the smooth migration of 36,000 users in just four months.
Read the full British American Tobacco case study (907 KB/A4, 2 pages)