The Pervasive Retailing™ Journal is a publication focusing on issues, trends and new developments that impact the pervasive retailing environment. Content is contributed by a combination of industry experts from Fujitsu, our partners and industry analysts. From quick facts about today's retail environment to in-depth articles on strategic issues, the Pervasive Retailing Journal arms you with knowledge to give you a competitive edge.

Here is what you will find in this Winter 2008 issue of the Pervasive Retailing Journal:

• Absolute Inventory Visibility Finally Arrives -- Advancements in active radio frequency identification (RFID) tags, combined with specialized software, have solved the problem of accurate, real-time inventory visibility. Forming a complete inventory tracking solution, the system uses long-distance, reusable RFID tags that bring extensive retailer benefits including accurate inventory visibility, reduced shrinkage and lower operational costs.

• The Next Generation of Business Intelligence -- Using customer-demand data, in addition to product, location, and time to localize their product and service offerings, retailers can get closer to the neighborhoods that their stores operate in, and offer solutions that are more relevant to specific consumers. This is the essence of 21st century retailing.

• Smart Technology Investments Reap Rewards -- Ongoing retail success demands more than just a close customer connection – it requires implementing technology solutions that support every aspect of business in today’s connected global economy. Examples of technology investments that improve the shopping environment include: centralized infrastructure, packaged solutions, interoperable technology, mobile technology, electronic shelf labels and mobile phone technology.

• VOICE LESSONS: Learning to Hear the Changing Customer Demands -- Consumer behavior and buyer preferences aren’t only changing, they’re doing so at an accelerating pace. No retailer, forward-thinking or otherwise, can afford to ignore the consequences. The challenge, however, isn’t to know what the consequences will actually be, it’s to determine which ones are relevant and which ones aren’t vis-à-vis the retailer’s own particular business model.

• Pervasive Retailing Trends -- Interesting and relevant trends are shaping today’s retailing industry.

• Four “Rs” of Going Green -- Whether retailers believe the current environmental movement is just a fad or is here to stay, the reality is that American consumers are increasingly adopting an eco-friendly mindset and are expecting the companies they do business with to do the same.

Archives

PDF Spring 2007 (386kb)

• Loyalty Marketing Done Right
• What About the Customer you Never See?
• Exceeding your Customers’ Expectations
• It’s Time: Grocers Need to Revolutionize with Technology
• Pervasive Retailing Trends
• Creating Consumer Influence, Not Intrusion

PDF Winter 2006 (445kb)

• Mobile Phones Emerge as Payment Devices
• eSignage: Fusing Digital Displays and Wireless Technology
• 10 Myths About PCI Compliance
• Pervasive Retailing Trends
• Service-Oriented Architecture (SOA): The Core of Next-Generation Store Software
• SPOTLIGHT: Self-Checkout – Checking into Non-Grocery Retail Formats

PDF Fall 2006

• Guided Selling: A Roadmap for Empowering Employees
• Go DIRECT to the Bottom Line with Digital Retail Communications
• Lost Calls, Lost Retailing Revenues
• Pervasive Retailing Trends
• Customer Intimacy Enables Market Leadership
• SPOTLIGHT: Service-Oriented Architecture - Making the Business Case for SOA

PDF Summer 2006 (487kb)

• Usability: The Key to a Successful Pervasive Retailing Strategy
• Expanding the Vision of Contactless Payments
• Cell Phone Market: 213 Million Billboards Available for Retailers
• Pervasive Retailing Trends
• Self-service: From Cultural Evolution to Retailing Revolution
• SPOTLIGHT: Quick-Service Restaurants

PDF Spring 2006 (795kb)

• Solving the Interoperability Challenge
• Pervasive Interaction: A Model for Transforming the In-Store Customer Experience
• The Retailer, The Customer and The New Retailing Paradigm
• Pervasive Retailing Trends
• Retailers to Increase POS Spending in 2006
• Higher Usage is Critical to Maximizing Self-Checkout ROI

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We hope you find the Pervasive Retailing Journal to be a valuable resource and we welcome your feedback. For comments and article suggestions, click here to contact David Naumann, Editor.