Pervasive Retailing™ Podcasts

Pervasive Retailing™ Podcasts are audio broadcasts that address key issues, trends and new developments that impact the pervasive retailing environment. The speakers are a combination of industry experts from Fujitsu, our partners and industry analysts. The MP3 podcast files are available as live streaming audio or as a download to your computer for listening at your leisure.

Advanced Customer Loyalty Strategies - November 2007

Rob Garf, Vice President of Retail Strategies at AMR Research, and Peter Wolf, Vice President of Marketing at Fujitsu, discuss challenges that retailers face in developing advanced customer loyalty programs and offer suggestions on how retailers can differentiate their loyalty programs from the competition. The shopping experience can be enhanced by leveraging technology to identify customers as they enter your store and provide them personalized service and promotions that are relevant to them based on their preferences or purchase history. Hear how advanced customer loyalty strategies can improve customer service and sales.