Fujitsu Transaction Solutions Inc.

Fujitsu Launches In Touch with Retailing™

Campaign Touts Fujitsu's Partnering, Consumer Transaction Strengths

Frisco, TX, August 11, 2005 — Fujitsu Transaction Solutions Inc. is launching a new marketing communications campaign to promote its partnering philosophy and its expertise in providing information technology (IT) solutions for consumer transaction environments.

This month, the Frisco, Texas-based IT company begins a series of full-page, four-color print advertisements in targeted retail and grocery media. All ads reflect a new creative theme designed to position Fujitsu as "In Touch" at every level of the retailing experience. To reinforce its "In Touch" message, Fujitsu has trademarked three new themes: In Touch with Retailing™ In Touch with Shoppers™ and In Touch for a Lifetime™.

According to Tom Giske, marketing vice president at Fujitsu Transaction Solutions, all advertisements, marketing collateral and other promotional materials will have a similar look and a more contemporary design than the company has used in the past. To emphasize Fujitsu's partnering strategy, the new ads also will include photos of natural retailing "partners" - a shirt and tie, a ball and glove, a hot dog and bun, for example - along with shots of satisfied consumers who represent the ultimate goal of a successful retailing IT partnership.

"For the past five years, Fujitsu has been gaining market share," Giske said. "We've done so by listening to our customers, and they've been telling us that the retailing segment needs a new kind of IT partner - one that listens, understands their business and provides a measurable ROI, not just in the beginning, but over the entire life of their systems."

"That's just what Fujitsu does, and we wanted to create a campaign that communicates our message in a clear and powerful way."

Austen Mulinder, president and CEO, added, "Since we transitioned to the Fujitsu brand in early 2001, we have consistently focused on our commitment to providing 'relentless cost reduction', while helping our customers to differentiate their business performance."

"Our new campaign will not replace our core messaging, but will serve as an umbrella theme that we believe will build upon our market momentum, while creating a broader awareness of our strengths in the retailing market."

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About Fujitsu Transaction Solutions Inc.

Fujitsu Transaction Solutions Inc. is a wholly owned subsidiary of Fujitsu Limited (TSE: 6702) and the IT "lifecycle solutions" provider for consumer transaction environments. The company collaborates with customers to relentlessly reduce their costs and improve their profitability. Fujitsu's offerings include multi-vendor infrastructure management services, point-of-sale hardware and software, mobile devices and self service systems including U-Scan. The company has some 1,500 employees in the U.S., Canada and the Caribbean. Example customers include Canadian Tire, ChevronTexaco, Hannaford Bros., H.EB., Loblaws, Nordstrom, Payless ShoeSource, Regal Cinema, Ross Dress for Less, Staples, Stop & Shop and The TJX Companies, among others. The company also has a 50/50 joint venture with Retalix Ltd. (NASDAQ: RTLX) in StoreNext Retail Technologies LLC, the No. 1 supplier of retail technology to independent grocers and regional chains.
For more information, please see: us.fujitsu.com/retailing

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