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Fujitsu Microelectronics America, Inc.


Fujitsu Microelectronics Now Shipping AutoGraFX SceneCreator, a Full-featured Authoring Tool for Modeling Interactive Content

Rapid End-to-end Workflow for Accelerated Results to be Featured at Telematics Detroit, June 8-9


Sunnyvale, CA, June 8, 2010 — Fujitsu Microelectronics America, Inc. (FMA) is now shipping AutoGraFX® SceneCreatorTM, a full-featured authoring tool for creating and modeling interactive content.

The Fujitsu AutoGraFX SceneCreator lets designers create and display engaging user interfaces for embedded designs. The tool flow produces optimized graphics files that use minimal memory, allowing users to visualize artwork on a target screen without engineering assistance. Engineers can display final artwork before designing or implementing software, reducing designer-engineer interaction cycles and the bottlenecks that slow design progress.

With SceneCreator, users can access and optimize hardware-specific features using visual and animate objects to create simple effects. Popular image formats can be imported and modeled into a user interface, for which source code can be automatically generated for a specific graphics hardware target.

SceneCreator also provides an easy-to-use visual interface with intuitive workflow and a real-time review of artwork. Users can easily import graphics in a variety of formats, including JPG, TIF, GIF, BMP and PNG. SceneCreator is interoperable with other AutoGraFX applications.

“The Fujitsu AutoGraFX SceneCreator allows designers to focus on creativity while letting developers focus on programming,” said Dan Landeck, senior strategic marketing manager, Fujitsu Microelectronics America. “It efficiently enables interactivity and breaks down the barriers between design and development. Animation and transitions can be added easily since the underlying hardware has no restrictions. The graphics created using SceneCreator render efficiently and reproduce exactly as designed in the studio. The result is that each team member can work without blocking the other’s progress.”

AutoGraFX SceneCreator will be demonstrated at the annual Telematics Detroit conference at the Rock Financial Center in Novi, Michigan, June 8-9, in booth 97. It is available now from Fujitsu Microelectronics.

Reference Material
The Fujitsu AutoGraFX SceneCreator fact sheet:
http://www.fujitsu.com/downloads/MICRO/fma/pdf/SceneCreator.pdf


About Fujitsu Microelectronics America, Inc.

Fujitsu Microelectronics America, Inc. (FMA) leads the industry in innovation. FMA provides high-quality, reliable semiconductor products and services for the wireless, automotive, consumer, and other markets throughout North and South America. For product information, visit the company's web site at http://us.fujitsu.com/micro/gdc/autografx, address e-mail to inquiry@fma.fujitsu.com or call 1-800-866-8608.


Press Contacts

Emi Igarashi

Fujitsu Microelectronics America, Inc.
Tel: 408-737-5647
E-mail:eigarash@fma.fujitsu.com


Dick Davies

Independent Public Relations Associates
Tel: 415-652-7515
E-mail:ipra@mindspring.com



AutoGraFX is a registered trademark and SceneCreator is a trademark of Fujitsu Microelectronics America, Inc. All other product names mentioned herein are trademarks or registered trademarks of their respective owners.