Fujitsu Microelectronics America, Inc.

New Technology Backgrounder from Fujitsu Microelectronics Describes the Advantages of the 1394 Automotive Standard for In-Vehicle Networks

Details on New MB88395 Controller for 1394 Automotive Networking Applications

Sunnyvale, CA, May 6, 2009 — Fujitsu Microelectronics America, Inc. (FMA) today published a new technology backgrounder entitled “How the 1394 Automotive Network Simplifies Infotainment Delivery.”

The new backgrounder describes the 1394 Automotive standard, which provides the bandwidth, flexibility, cost-effectiveness, and technological features to satisfy requirements for infotainment networking. The new Fujitsu 1394 Automotive controller incorporates all the advantages that IEEE 1394 brings to the automotive world, while providing a wealth of added functionality that simplifies system integration and minimizes costs.

The backgrounder begins by comparing the three leading contenders for automotive infotainment networking—1394 Automotive, Media Oriented System Transport (MOST), and Gigabit Ethernet—and outlines some of the tradeoffs involved in selecting a networking technology. The paper then describes the new Fujitsu MB88395, a single-chip controller IC that complies with IEEE-1394-2008. As the world’s first 1394 Automotive controller for HD video in-vehicle networks, the chip integrates PHY/Link, 800 Mbps bus speeds and built-in SmartCODEC compression.

“This new technology backgrounder highlights the advantages of the 1394 Automotive standard by providing a good analysis of three competing in-vehicle networking technologies,” said Akio Nezu, senior manager of product marketing, Automotive Business Group at Fujitsu Microelectronics. “At the heart of these comparisons is the single-chip Fujitsu 1394 Automotive controller - the MB88395 — which opens up an enormous variety of opportunities for infotainment systems for today and tomorrow.”

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About Fujitsu Microelectronics America, Inc.

Fujitsu Microelectronics America, Inc. (FMA) leads the industry in innovation. FMA provides high-quality, reliable semiconductor products and services for the wireless, automotive, consumer, and other markets throughout North and South America. For more product information, please visit the company's web site at http://us.fujitsu.com/micro/1394 or address e-mail to inquiry@fma.fujitsu.com

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