Fujitsu Computer Products of America

Fujitsu IP-9500 4.0 MPEG-4 AVC Encoder Wins Broadcast Engineering Pick Hit Award During 2009 NAB Show

Newest Version of the Industry’s Leading Encoding Solution for Real-time Broadcast Quality Contribution Content Lauded for Innovative Enhancements and Breakthrough New Features

Sunnyvale, CA, April 30, 2009 — Fujitsu Computer Products of America, Inc., a leading supplier of innovative computer products and media solutions, today announced that the Fujitsu IP-9500 4.0, the newest version of the company’s leading MPEG-4 AVC encoder for real-time broadcast quality contribution content, won a prestigious Pick Hit award from Broadcast Engineering during the 2009 NAB Show. These awards, which recognize the innovative technology developed and displayed during NAB, are the industry’s longest-running new product technology awards. The IP-9500 4.0 was lauded for its leading-edge feature set, including the ability to simultaneously transmit high-definition (HD) signals using 4:2:0 and 4:2:2 chroma subsampling, allowing broadcasters to efficiently and cost-effectively utilize either format based on their existing infrastructures.

“The Fujitsu IP-9500 continues to gain rapid adoption across the industry as organizations look for cost-effective solutions that still maintain the robust feature set—for example, the ability to transmit 4:2:2 and 4:2:0 signals simultaneously—necessary for delivering high quality HD content to meet viewer demand,” said Vic Herring, vice president, advanced technology group, Fujitsu Computer Products of America, Inc. “We are extremely pleased and gratified to have received a Pick Hit award from Broadcasting Engineering as this tremendous honor validates our technology innovation and ability to bring cutting-edge solutions to market that yield measurable benefits to our customers.”

The Fujitsu IP-9500 is the industry’s leading AVC/H.264 encoding solution for real-time broadcast quality contribution content. The IP-9500’s exceptional picture quality at low bit rates and low-latency enables HD satellite news gathering (SNG) and live events transmission using existing broadcast satellite infrastructure. In addition to the simultaneous 4:2:2 and 4:2:0 transmission, the IP-9500 4.0 integrates a cutting-edge process for maintaining non-degraded 4:2:0 chroma resolution to preserve picture quality throughout the entire communications link.

The IP-9500 4.0 also features DVB-S and DVB-S2 modulation capabilities, eliminating the need for separate modulators when broadcasting via satellite. Other enhancements include advanced MPEG-4 AVC encoding for real-time DVB and IP transmission of HD/SD media at lowest possible bit rate for any given video sequence, high performance H.264 compression algorithms which reduce bitrate and bandwidth requirement by more than 50 percent compared to MPEG-2 systems, and a full-duplex VoIP intercom to provide interactive communications between encoder and decoder locations.

Now in its 25th year, the Broadcast Engineering Pick Hit awards are the industry’s longest-running new product technology awards. Judges are working professionals in the broadcast, post, and network and satellite industries. Winners meet multiple criteria, including having a positive impact on users’ everyday work and offering substantial improvement over previous technology. The Fujitsu IP-9500 4.0 and other Pick Hit winners from the 2009 NAB Show will be profiled in the June 2009 issue of Broadcast Engineering.

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About Fujitsu

Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 160,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5.3 trillion yen (US$53 billion) for the fiscal year ended March 31, 2008.
For more information, please see: http://www.fujitsu.com

About Fujitsu Computer Products of America, Inc.

Fujitsu Computer Products of America, Inc. conducts engineering and marketing activities in Sunnyvale, CA and sales operations throughout the United States. Fujitsu Computer Products of America, Inc. currently offers products and services including hard disk drives, broadcast video solutions, scanners and scanner maintenance, palm vein recognition technology and 10Gb Ethernet switches. Fujitsu Computer Products of America, Inc. is located at 1255 East Arques Avenue, Sunnyvale, CA, 94085. For more information about Fujitsu products and services, call us at 800-626-4686 or 408-746-7000.
For more information, please see: http://us.fujitsu.com/fcpa

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