Fujitsu Computer Products of America

Fujitsu and Cisco Extend IP Networking Partnership with Development of Bandwidth-Efficient HD and SD Video Contribution System

Customers Deploy Technology for News Contribution and Other Applications

Sunnyvale, CA, April 20, 2009 — Fujitsu and Cisco have collaborated on the creation of a highly-efficient video contribution system for use over IP or satellite infrastructures. Designed to help service providers maintain high levels of video quality at lower bandwidths, the system delivers breakthrough low-latency performance for IP video transmission. Contribution networks provide flexible and efficient mechanisms of transporting video programming from the source (such as a sports stadium) to a broadcast studio or headend. By applying IP efficiencies to processes that traditionally have relied on legacy technologies, Fujitsu and Cisco are delivering the potential for significant cost and performance benefits for both content producers and service providers. Fujitsu and Cisco are demonstrating this solution at Fujitsu’s booth SU10921 at NAB 2009 in Las Vegas, April 20-23. Forward-looking operators are using Cisco® technology to evolve their network into a medianet, a network optimized for video and rich media that is highly scalable in reach and capacity, streamlines operations and accelerates service velocity.

Facts:

• IP contribution networks, which are based on widely-adopted, cost-effective open standards, provide a wide range of benefits including the flexibility to easily and rapidly introduce and deploy revenue-generating services, redundancy and error-protection mechanisms, and reduced operating expense opportunities.

• The new IP encoding platform includes the Cisco D9094 MPEG-4 advanced video coding (AVC) encoder, which was developed by Fujitsu to support high-quality high-definition (HD) and standard-definition (SD) video with the lowest latency that can be transmitted at low speeds, while preserving excellent video quality.

• The Cisco D9094 encoder, and its standard-definition counterpart, the Cisco D9093 encoder, both include an option for a built-in satellite modulator, ideally suited for DSNG (Digital Satellite News Gathering) applications.

• The IP system includes the flexible, powerful digital content processing technology of the Cisco Digital Content Manager (DCM) for IP forward error-correction and the capability to deliver massive horsepower capable of simultaneously processing hundreds of HD video streams.

• The end-to-end IP solution includes both Cisco ROSA® technology and Dimetis Link Connector and Link Manager Options for network and service management across the video contribution landscape.

• The system supports the use of satellite delivery using DVB-S or DVB-S2 modulation for news gathering and outside broadcast applications.

Supporting Quotes:

• “Cisco is partnering with leading broadcast technology providers to offer our customers the industry’s most innovative products and services,” said Brian Morris, vice president of Cisco. “Our MPEG-4 AVC encoding technology development with Fujitsu helps us to deliver superior video contribution services to broadcasters looking to provide the highest HD picture quality possible.”

• “In this highly competitive market, service providers need to exceed consumer’s expectations for HD video quality in order to retain market share and grow their subscriber base,” said Victor Herring, vice president of advanced technology group, Fujitsu Computer Products of America, Inc. “Our partnership with Cisco provides customers with a network solution that offers the highest-quality MPEG-4 AVC picture and reduces the overall costs of broadcasting in HD by enabling video feeds to be transmitted over lower-cost terrestrial networks.”

Supporting Resources:

• Fujitsu Video Product

• Cisco MPEG-4 HD/SD AVC encoders

• Cisco Series D9900 Digital Content Manager

• Cisco ROSA Network Management and Control

• Cisco D9887 HDTV Modular Receiver

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About Fujitsu

Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 160,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5.3 trillion yen (US$53 billion) for the fiscal year ended March 31, 2008.
For more information, please see: http://www.fujitsu.com

About Fujitsu Computer Products of America, Inc.

Fujitsu Computer Products of America, Inc. conducts engineering and marketing activities in Sunnyvale, CA and sales operations throughout the United States. Fujitsu Computer Products of America, Inc. currently offers products and services including hard disk drives, broadcast video solutions, scanners and scanner maintenance, palm vein recognition technology and 10Gb Ethernet switches. Fujitsu Computer Products of America, Inc. is located at 1255 East Arques Avenue, Sunnyvale, CA, 94085. For more information about Fujitsu products and services, call us at 800-626-4686 or 408-746-7000.
For more information, please see: http://us.fujitsu.com/fcpa

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