Using all that data
Media companies already have huge amounts of customer information at their disposal, but getting insight from the data and turning that insight into relevant usable delivery can be easier said than done. This takes time, effort and expertise to get the right data and ensure investment in the relevant technology.
Knowing your customer inside out can add value in so many ways. You can automatically suggest programs they might like, personalise the homepage to welcome them back and have the next episode of their must watch series ready and waiting, no matter what device they decide to use. Making you the provider of choice.
If you can truly capture just who you customers are and make them feel cared for you can truly add potential lifetime value.
Fujitsu knows how to turn vast amounts of ‘data’ into tangible usable chunks of vital information.