Fujitsu Services

Fujitsu launches Customer Experience Centre

10th March 2008 — Fujitsu Services, one of Europe’s leading IT services companies, has launched a ‘Customer Experience Centre’ at its office in Staines. The centre is designed to showcase the plethora of new and emerging technologies available to help retailers to maximise the shopping experience across multiple channels for their customers.

The Centre demonstrates how retailers can seamlessly integrate across multiple platforms, including online, in-store and catalogue to offer a consistent experience to customers.

Commenting on the launch, Mark Dorgan, European Retail Partner at Fujitsu Services, said: “We believe that retailers’ focus needs to start and end with the customer and their journey through the shopping experience, be that bricks and mortar store, online or catalogue. Everywhere a customer comes into contact with a retailer provides an opportunity to influence customer experience at every level. Customers expect a consistent brand experience regardless of when, where or how they interact with the brand. The Customer Experience Centre proves that the tools are available for retailers to deliver an inclusive, highly personalised customer experience across multiple platforms.”

The Customer Experience Centre was developed as part of Fujitsu’s strategy to highlight the importance of customer experience to retailers. The centre allows retailers to encounter the ‘store’ through the eyes of their customer and to see at first hand how technology can be used to enhance the shopping experience, whilst increasing operational effectiveness.

The store is divided up into five adaptable formats focusing on a specific theme: Home, fashion; home improvement; grocery; post office and hospitality. Here, new technologies such as palm-vein readers, PDAs, digital media networks, magic mirrors, steganography and self-checkout are demonstrated in use in a retail environment.

Mark Dorgan continued: “The empowered consumer, faced with a multitude of choices about when, where and how they shop, is leading to increasingly high expectations. Tomorrow’s retailers will need to adapt their offering and focus on the customer experience in order to remain competitive.”

Notes to Editors:

For a tour of the Customer Experience Centre, please contact Nikki Cope or Sally Lloyd on 01425 472330 or email sally@mckennatownsendpr.com.

---

About Fujitsu Services

Fujitsu Services is a leading European information technology services company. Its business is helping its customers realise the value of information technology through the application of consulting, systems integration and managed service contracts. It serves customers in the private and public sectors across Europe including retail, financial services, healthcare and government. With an annual turnover of £2.46 billion (€3.59 billion), it employs over 19,000 people across 20 countries. Headquartered in London, Fujitsu Services is the European IT services arm of the US$43.2 billion (€32.5 billion) Fujitsu Group.

Visit uk.fujitsu.com for more information.

Retail Customers

In the retail sector, Fujitsu Services’ customers in the UK include The Co-operative Group, Vodafone, Mid-Counties Co-operatives, Royal Mail, Whitbread and Carpetright.  In Europe its retail customers include La Rinascente (Italy), Auchan (France), The EDEKA Group (Germany) and Kesko (Finland).

---

Press Contacts