Fujitsu Europe Limited
Fujitsu Unifies Imaging Channel Market in EMEA
“Take 5” – Benefiting Imaging Partners
London, 31 March 2008 — Matching the dynamics of post-modern Dubai-City, Fujitsu Limited Europe hosted one of the largest and most prestigious Imaging Channel conventions in EMEA (Europe/Middle East/Africa) in Dubai (UAE) mid-February. More than 380 delegates attended the Fujitsu Imaging Channel Conference EMEA (13.-15.02.2008) in the Emirates, with 266 key Reseller and Enabler partners out of 46 countries, including all regions of Europe, CIS States, Middle East, and Africa as well as representation from India, the United States of America and Venezuela.
Focus on Imaging Channel Community
Fujitsu’s three-day Channel Conference placed an emphasis on community development of key players and partners in the EMEA
imaging market. It provided networking and business opportunities, sourced new business reach and market potentials, shared
latest market trends and product innovations, and generated new business relationships.
The conference also served as a leading platform for new product launches in both hardware and software solution sectors.
Contributing partners included Fujitsu’s Platinum-Exhibitors KOFAX, EASY SOFTWARE and ELO; Gold-Exhibitors ABBYY and CARDIFF; Silver-Exhibitors ESKER, HYLAND and READSOFT as well as Bronze-Exhibitors VIGNETTE, IRIS, ANYDOC SOFTWARE, EURODELTA, BSI, NVSSoft and DAS.
Five Words to Success
Keynote speaker Mike Nelson, Fujitsu General Manager Sales Operations EMEA, consolidated the essence of Fujitsu’s success
and business approach into five words:
Leadership – With 54% year-on-year volume growth (2007), Fujitsu’s increase is above the EMEA-wide market growth for all other
vendors of less than 40%. As a result, with its fresh approach to business and close links with the entire imaging channel,
Fujitsu is not only a market leader, but in effect leading the market.
Value - by supplying the imaging channel with the widest range of high-quality document management products and through unequalled
reach in the business community.
Community – by interconnecting and cooperating with resellers, ISVs, distribution and enabling partners, sharing expertise and know-how
for maximum customer retention.
Opportunity - by developing and generating market growth through offering excellent sales tools, new products innovation and applications.
Communication - by listening and responding to customer needs and channel requirements, and by supporting the exchange between suppliers,
the dynamics and business generating power of Fujitsu’s partnership is maintained.
Fujitsu Growth in EMEA
Fujitsu Manager Business Development EMEA, Robert Young underlined Fujitsu’s strong growth rates in its EMEA business, “we
have seen the growth rate increase in the last couple of years and so there is no reason to believe that the CAGR cannot be
maintained or increased for CY08 and beyond, especially given that the drivers for this increase are still very much in prominence.”
One of Fujitsu’s chief elements lining the Conference was its EMEA-wide Imaging Channel Program. According to Ann Thueland, Fujitsu Manager Channel Marketing EMEA: “This market leading loyalty program is a core component of Fujitsu’s overall strategic investment in channel resources. It is designed to expand the reseller channel in EMEA and to strengthen its indirect sales for partners in the imaging segment. The program is also geared to enhance Fujitsu’s partner network and customer interaction, consolidating all existing partner contributions with new partner offerings into a streamline framework whilst being responsive to changing market dynamics.”
Fujitsu Partner Awards
At a special dinner ceremony in a traditional desert setting an hour’s jeep-drive outside Dubai-City, Fujitsu honoured thirteen
of its partners for their outstanding achievements in the imaging field. The distinguished categories included: Best Performing
Partner, Biggest Single Project, Fastest Growing Partner, Most Innovative Partner and Best Specialist Partner.
Further information about Fujitsu and its products is available in the Internet at http://emea.fujitsu.com/felg
About Fujitsu
Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting
device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services
experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers'
success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of about 5.1 trillion yen (US$43.2
billion) for the fiscal year ended March 31, 2007.
For more information, please see: www.fujitsu.com
About Fujitsu Europe Limited
Operating in Europe/Middle East/Africa, Fujitsu Europe Limited is a market leading provider of document image scanners for
professional desktop, workgroup and high volume production environments; Enterprise SCSI, FCAL and SAS, and Mobile ATA and
SATA hard disk drives; high capacity external 2.5-inch drives; KVM devices including switches, CAT-5 extenders and pull-out
drawers; biometric authentication sensors as well as dot-matrix printers.
Established in the United Kingdom in 1981, Fujitsu Europe Limited is a wholly owned subsidiary of the global electronics giant
Fujitsu Limited and has its head office in the UK as well as subsidiary offices in Germany, Italy and Spain
For more information, please see: http://emea/fujitsu.com/felg
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