Fujitsu Europe Limited
Fujitsu expands market leading Imaging Channel Program to all of EMEA
EMEA-wide loyalty program to benefit Fujitsu imaging partners
London, 1. February 2008 — Fujitsu Europe Limited, a major provider of professional imaging products, today announces the expansion of its Imaging Channel Program to all of EMEA (Europe/Middle East/Africa). This market leading loyalty program was first launched in the UK in May 2007 and is a primary component of Fujitsu’s overall strategic investment in channel resources. It is designed to enlarge the reseller channel in EMEA and to strengthen its indirect sales for partners in the imaging segment. The program is also geared to enhance Fujitsu´s partner network and customer interaction, consolidating all existing and new partner contributions into a streamline framework whilst being responsive to changing market dynamics.
The channel´s demand for this program is significant. Just eight months after its UK launch, Fujitsu counts 230 certified partners, with more than 100 channel partners pending. Fujitsu expects more than 500 channel partners to be fully certified by the end of 2008. Program participation is truly EMEA wide with strong participation from all regions and indirect partner certifications from 31 countries.
Committing further to the international imaging partner community, Fujitsu will stage a major EMEA Imaging Channel Conference in Dubai (UAE) from 13th-15th of February 2008. The conference will be one of the market leading events with key industry players and exhibitors. More than 250 high-profile channel partners from all over EMEA are expected to attend to share latest market developments, technology trends, and new business opportunities, including the showcases of 14 major solution partners of the document management market.
“The Imaging Channel Program will enable Fujitsu to additionally support resellers by providing access to key marketing and sales tools,” comments Ann Thueland, Manager, Fujitsu Channel Marketing EMEA. “For the first time, we will enable key resellers to directly leverage the strength of the worldwide recognized Fujitsu brand.”
The Imaging Channel Program offers three branded partner categories:
1. FUJITSU Authorized Imaging Distributor
2. FUJITSU Qualified Imaging Reseller
3. FUJITSU Selected Imaging Enabler
Featuring performance-based Development, Silver, Gold and Elite achievement levels for Qualified Imaging Resellers and Selected Imaging Enablers, the new Imaging Channel Program will provide many new benefits to partners. These include assigned resources, leads management, tailored incentives, product demonstrations, event and product support, as well as powerful marketing tools, which will enable partners to create co-branded collateral and have access to Market Development Funds for targeted promotions. Fujitsu provides a dedicated online partner portal to strengthen the communication with its channel partners, offering direct access to essential program tools and templates.
The basic requirements for becoming a Fujitsu imaging partner are financial stability and product expertise, whilst Silver, Gold and Elite achievement levels are based on revenue commitments and geographic scopes, as well as partner experience in key market areas.
Mike Nelson, Fujitsu General Manager Sales Operations, comments, "The new Imaging Channel Program EMEA is targeted towards long-term customer and partner retention. Through qualified business partner relationships, Fujitsu customers can be confident and assured that their real needs are addressed today and tomorrow. Our partners are key to Fujitsu’s imaging business strategy and we look forward to maintaining a regular dialog with them, ensuring mutual success.”
Fujitsu Europe Limited is committed to the indirect channel and has a policy to sell imaging products only through designated distribution partners.
For more detailed information, please consult the Internet:
Fujitsu Europe Limited: http://emea.fujitsu.com/felg
Fujitsu EMEA Imaging Channel Program: http://emea.fujitsu.com/imaging-channel-program
Fujitsu Imaging Channel Conference in Dubai: http://www.imaging-channel-conference.com
About Fujitsu
Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers' success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of about 5.1 trillion yen (US$43.2 billion) for the fiscal year ended March 31, 2007. See www.fujitsu.com for further information.
About Fujitsu Europe Limited
Operating in Europe/Middle East/Africa, Fujitsu Europe Limited is a market leading provider of document image scanners for
professional desktop, workgroup and high volume production environments; Enterprise SCSI, FCAL and SAS, and Mobile ATA and
SATA hard disk drives; high capacity external 2.5-inch drives; KVM devices including switches, CAT-5 extenders and pull-out
drawers; biometric authentication sensors as well as dot-matrix printers.
Established in the United Kingdom in 1981, Fujitsu Europe Limited is a wholly owned subsidiary of the global electronics giant
Fujitsu Limited and has its head office in the UK as well as subsidiary offices in Germany, Italy and Spain. http://emea.fujitsu.com/felg
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