Trust me I’m a Banker - Peter Barrett

Only a third of customers trust their banks to consider their interests ahead of profits. However, some retail banks are generating strong customer advocacy by concentrating on a small number of key elements that are critical to offering a superior customer experience. It’s our opinion that effectively managing the customer experience can differentiate you from the pack and help form the basis for long-term, profitable relationships.

To listen to Peter Barrett on our Financial Services Customer Experience point of view please use the controller below.

To download this audio file to your ipod or mp3 player right click the following link and select 'Save Target As...' Financial Services Customer Experience
Format: mp3
Duration: 6mins 24secs
Size: 6MB