Wholesale mobile

All change on the MVNO merry-go-round

Duncan Stewart

The conventional view of the mobile virtual network operator is out of date. Service providers that buy wholesale minutes at a discount price and sell no-frills telephony and text messaging to price-sensitive customers are finding it hard to survive. This old guard will soon be superseded by virtual operators whose business models come from the world of internet services.

It’s our opinion that mobile network operators ought to seek partners that specialise in areas like navigation services, machine-to-machine communication or digital media distribution and should develop platforms that can accommodate diverse wireless services on a pan-European scale.

Duncan Stewart is an industry consultant working in the telecommunications team of our business transformation group. His expertise includes strategy and marketing, value propositions and business development.

Share this page