Agility in the Retail Sector

Speeding the Time to Market

Retailers must be bold enough to rethink their businesses processes and supporting IT architecture if they are to deliver a step change in market responsiveness

Most retailers are only too aware that their competitiveness – and their future prosperity – is directly tied to the speed at which they can bring new products or services to market. Yet research among our customer base shows that many are still frustrated by the numerous barriers that slow their time-to-market.

While companies built on established brand loyalty, lucrative product patents or exclusivity rights may have time to react to threats to their market shares, others need to deliver products and services rapidly and effectively if they are not to be overtaken by more nimble competitors. Such business responsiveness fosters an ability to experiment more easily, to change direction on product plans and directions, and to enter new markets and territories more rapidly. Moreover, agile organisations are viewed as more attractive by distributors and manufacturers – as well as customers.

Jeremy Worrell is a Managing Consultant in the Private Sector Division at Fujitsu UK & Ireland

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