Why retail banks

must learn the art of the possible

Other business sectors are maximising the new opportunities presented by the latest customer engagement technologies. Banks need to follow suit – and quickly

Today’s technology landscape is undergoing rapid and fundamental changes. Businesses have unprecedented and exciting opportunities to get closer to customers, improve operational efficiency and boost agility. Some organisations in sectors such as retail, government and healthcare are routinely asking: “What can I now do that wasn’t possible 12 months ago?” As a result, they’re deploying fresh approaches and innovative services that ensure they keep up with the changing needs of customers. We believe retail banks must do exactly the same – or face being outsmarted by newer and nimbler market entrants from within and outside the sector.

From a technology perspective, the transformations we’re seeing are being driven by several converging trends, most notably: the growing penetration of powerful smart mobile devices, networks’ increasing speed, the availability of bandwidth and the evolution of ever richer and more reliable online (or Cloud) services for both businesses and individuals. In turn, these technologies are driving dramatic changes in attitude and behaviour among users

Andy Stewart is Global Head of Financial Services at Fujitsu; Quentin Creed is a Project Manager at Fujitsu; Francesco Casi is CTO for Cloud Sales in Fujitsu’s Global Business Group

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