Intelligent Investment Cycles -

An end to boom or bust

Andy Taylor

Retailers have a reputation of running their IT systems into the ground – no matter the cost in terms of reliability, usability and lost competitive edge. But their businesses will be much better served by the adoption a rolling strategy of renewal, based on the shelf life of systems and timed around business obsolescence rather than technical obsolescence.

This reactive approach means many retailers are playing a never-ending game of technology catch-up, which is bad for both business competitiveness and IT effectiveness.

Andy Taylor is our European retail principal, responsible for retail strategy and customer experience innovation. He is particularly interested in exploiting technology to create a superior customer experience in a multichannel retail environment.

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