Green IT
Boosting the bottom line and enhancing the brand
Juliet Silvester
Besides helping to halt climate change, the effective use of green IT can boost your bottom line, enhance the brand – and ensure compliance with emerging legislation.
These days, the need for greener IT is rarely challenged. Despite this, the current economic climate has diverted business attention from directly pursuing a green agenda while the main focus has switched to cutting costs.
However, Fujitsu believes green IT should be seen as a business opportunity rather than a burden. When it comes to winning boardroom hearts and minds, the business case for introducing environmentally friendly technology and business practices has to be based on more than a simple belief that it’s the right thing to do. Any winning argument has to prove that green technology and saving money go hand in hand, and a business case that couples greener IT with a good ROI will always help this.
Green IT is not a burden – it’s an opportunity. Applied properly, it can be an effective way to:
- reduce energy consumption and costs
- reduce the carbon footprint of your other business operations
- aid regulatory compliance carbon reduction and reporting will soon be mandatory for the biggest organisations
Download the 'Going Green' PDF [150 KB]
Juliet Silvester heads our Environmental Programmes. Based in Staines, UK, she is responsible for ensuring that we are an environmentally responsible business and that we are able to help our customers achieve their own commitments to the environmental agenda.
