How Mobile Technology

is Transforming the Automotive Industry

As connected in-vehicle IT becomes increasingly key to car-buyers’ purchasing decisions, it’s time for vehicle manufacturers to think more like smartphone suppliers.

By Paul Warburton, Fujitsu

The automotive industry is on the cusp of one of the biggest changes in its 100-year history. As car manufacturers wrestle with the fundamental challenges presented by technology innovation and the coming shift to battery-powered electric vehicles (EVs), there are compelling signs that the industry’s traditional business model is set to give way to a radical new approach.

Based on our global experience of working with many of the world’s leading automotive manufacturers over the past century, we at Fujitsu believe that, in the future, the most successful car manufacturers will be those that transform into businesses that operate more like high-technology companies. In the process, the car itself will become not merely a device for mobility, but a “mobile device” in the same sense that technology companies understand the term – a platform for innovative, compelling applications that enrich the user’s experience.

Paul Warburton

 is a Global Account Director and Head of Automotive at Fujitsu.                   

Share this page