Insights & Opinion: innovation articles

From Ideas to Added Value: Switching On Business Innovation – At Fujitsu, we believe in creating a culture that draws new ideas from the entire organisation. In our experience, once you give people encouragement to contribute creatively, they soon start to respond positively and productively.

How Mobile Technology is Transforming the Automotive Industry – As connected in-vehicle IT becomes increasingly key to car-buyers’ purchasing decisions, it’s time for vehicle manufacturers to think more like smartphone suppliers.

Setting the Pace in the Mobile Banking Race – With the mobile web poised to become the channel for ecommerce, mainstream retail banks must now act now to ensure they don't get left behind. With the transition to m-banking, they won't just be competing with each other: high-tech start-ups and mobile network providers have already proved they can disintermediate banks in markets such as South Africa and Japan.

The Gen Y Business Experience: Priorities for the New, Digitally Native Workforce – There has been wide speculation that the behaviour of the Net Generation will shake up organisations. But direct feedback from this new workforce points to a subtler story.

The Net Kids Are Coming: Tapping the Power of "Generation Y"– The tech-savvy, socially-networked members of Generation Y are the future of our businesses, and they're pointing us in a new direction. But if companies are to to tap their power, they must accept fundamental changes to corporate IT and the wider business culture. The article argues CIOs are best placed to ensure firms can open up sufficiently without losing control.

What's In Store? – With e-commerce growing at an annual rate of around 20%, you could perhaps be forgiven for assuming the physical store is on the wane. Think again. The in store experience is being rejuvenated with state-of-the-art technology.

Better Counsel for Councils: The Critical Role of Citizen Insight – The UK’s local authorities face the daunting challenge of having to dramatically cut expenditure while simultaneously improving services. Fujitsu's Mark Nicholls argues that a fresh approach to "citizen insight" is urgently needed to streamline the take-up, accessibility and user experience of council services.

Outcome-Based Agreements: from Pain to Mutual Gain – In a fast-changing economic climate, organisations need a new style of supplier engagement targeted at successful outcomes and shared benefit.

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