Focus on Media

Fujitsu is one of the world’s largest IT companies and is well-known in many sectors, such as Government, Defence, Financial Services, Telecoms, Retail and Utilities.

What’s less well-known is that Fujitsu skills in these sectors are directly connected to the systems that the world’s leading media companies use daily, such as content management, data storage and IP networks.

Our customers include: Reuters; BSkyB; Virgin Media; J C Decaux; Apple; MTV; Fox and NBC.

Examples of Fujitsu’s involvement in the media sector include:

• @Nifty
  Fujitsu owns AsiaPac’s largest ISP and is responsible for the entire value chain including content creation, aggregation and distribution.
• E-paper
  A digital membrane enables images and video to be embedded into newspapers, packaging and handheld devices. Some of the world’s largest ad agencies are looking at e-paper with a view to incorporating it in new campaigns.
• Steganography
  This allows an invisible coating to be applied to images that contains a code that can be read by mobile-phone cameras. The invisible code acts as a link to the relevant web site for the product i.e. no need to enter a url.
• Digital Media Networks
  Fujitsu is providing the entire content management system behind the digital advertising systems for Heathrow’s Terminal 5.
• IPTV
  Fujitsu is one of the world’s most advanced developers of IPTV systems, producing set-top boxes, network systems and triple-play services for ISPs.