In order to manage the customer experience effectively, retailers deploy skilled Category Managers to source and build the product range, design the category experience and use of space, and set optimum pricing and promotions.

Marketing staff research the consumer insights and market the retail brand. Retail Operations staff create the optimum in-store environment. All of these activities require up to the minute information, business intelligence and analytical tools that are integrated with the rest of the business.

Business Intelligence solutions
Fujitsu provides Business Intelligence solutions, which allow retailers to see “the bigger picture”, enabling improved and more predictable business performance by putting actionable information into the hands of decision-makers.

Retailing is all about optimal decision-making. To drive customer loyalty and profitability numerous decisions need to be made each day - and they have to be the right ones.

Download the 'Category Management' PDF [173 KB]