Retail Insight
Autumn 2008
Smart Decisions - how business intelligence can improve the customer experience and business performance
Decision-making in effect fuels the business and if you make smart decisions can provide a superior customer experience giving you competitive edge.
Tesco is a shining example of a business using its knowledge about customers to drive loyalty. Mining information on its ClubCard customers helps it understand shopper behaviour; it is then able to feed this through the business to shape local offers, target personalised promotions and ensure the right product is in the right locations.
But how do retailers make informed, intelligent decisions every day?
