Tesco is a shining example of a business using knowledge about its customers to make better decisions to drive loyalty.

Mining information on its Clubcard customers helps it understand shopper behaviour; it is then able to feed this through the business to shape local offers, target personalised promotions and ensure the right product is in the right locations.

But ask most retail operators about the information they are provided with or have access to - data, reports, analysis - to make these decisions and the responses are often very mixed.

Download the 'Retail Insight' PDF [230 KB]