“Trust me, I’m a Banker”
Retail banks are beginning to realise that a more personalised approach to service is key to securing the trust and loyalty of their customers.
Only a third of customers actually trust their banks to consider customer interests ahead of profits. Trust is particularly low in Italy, France and the UK.
Why Read This Article
- UNDERSTAND the key elements of service customers now expect
- READ how some of the leading financial services organisations are changing what they offer to their customers
- ACT on customer trends from across the globe
