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WHSmith
WHSmith PLC has been trading for 216 years and is one of the UK’s leading and favourite retail groups. It has over 540 high street stores and over 320 travel outlets at airport, train station and motorway service area locations across the UK, which sell a wide range of newspapers, magazines, stationery, books, confectionery and entertainment products. In addition, WHSmith Direct serves customers on the internet 24 hours a day.
Fujitsu was challenged to come up with innovative IT solutions that WHSmith could utilise in its stores in order to address its evolving business requirements.
In particular, WHSmith wanted to find new ways to support its presence at prestige sites, such as the recently won trading units at Heathrow airport’s new Terminal 5, which is set to become one of Europe’s busiest retail environments. Such sites often intensify the challenges faced by all WHSmith stores.
