The semiconductor industry in Europe was still to fully mature when, back in 1980, Fujitsu Limited decided to establish a European subsidiary. "Fujitsu Mikroelektronik GmbH" (FMG) was born in Frankfurt to provide Europe with Fujitsu's traditional strengths in ASICs and memory.
During the early 80’s, local sales offices were founded in Munich, Maidenhead near London, Paris and Milan. To support the growing demand for ASIC products, design centers were established in Frankfurt (1984) and Munich (1987).
During the 90’s European demand for Japanese semiconductor technology boomed. FMG rode the crest of this wave and extended the product range to include not only traditional ASIC and memory devices but also microcontrollers/graphic display controllers, MPEG decoders and mixed signal products. A Mixed Signal Design Center was set up in Maidenhead in 1993 while Frankfurt-based MPEG and Wireless Design Center followed in 1993 and 1996 respectively.
A massive investment and clear commitment to the automotive industry was the establishment of the European Microcontroller Design Center in the headquarters (1997). The company was re-named "Fujitsu Microelectronics Europe" (FME) in 1999 to better reflect the territory supported by the company.
With the bursting of the dot com bubble in 2001 and subsequent turbulence in the memory market, Fujitsu was forced to make fundamental changes to its sales and marketing strategy worldwide.
FME's most recent expansions include a dedicated Graphics Competence Centre in Munich (2006) and a software affiliate in Linz, Austria (2009); thus pushing forward chip and software development, e.g. for in-car entertainment and navigation applications.The company was named "Fujitsu Semiconductor Europe" (FSEU) in 2010, in order to reflect more accurately the focus of its activities, namely semiconductor products, solutions and related services.
In 2013, the product development of microcontrollers and analog devices were sold to Spansion, a former joint-venture of Fujitsu and AMD.
As of March 2015, the SoC development departments were transferred into the newly established fabless company Socionext. This company unifies the SoC businesses of Fujitsu and Panasonic together with the Japanese Development Bank as an additional investor. For customers, nothing has changed. Fujitsu Semiconductor Europe is still the supplying partner for the products even though the development is now done by Socionext.
As of January 1st 2016, Fujitsu Semiconductor Europe was renamed Fujitsu Electronics Europe, to reflect the new market positioning and offering.
Today Fujitsu Electronics Europe forms the value added distribution channel not only of the existing Fujitsu product portfolio but also for new high-quality electronical components and services supplied by other Fujitsu divisions and external partners. FEEU is constantly scouting for best-of-breed technologies to enlarge its product portfolio of external vendors. Current supplier partners are Socionext, Spansion, Transphorm, e.a.
FEEU’s overall strategy is firmly driven by its customers, with the aim of becoming an important value-added link in the complete supply chain. Regional commitment is of major importance with regards to delivery. FEEU sales teams are based in offices in Langen near Frankfurt, Munich, Milan, Budapest and Istanbul, providing local technical sales and applications support.
Share this page