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  5. Introduction to this year’s Responsible Business Report

Introduction to this year’s Responsible Business Report

We believe our survival and growth depends on being responsible at all levels – from our strategic direction to the myriad of services we deliver every day to organisations and citizens throughout the UK and Ireland. Over the last year, we’ve invested in training thousands of talented Fujitsu employees and apprentices, and collaborated with hundreds of small businesses across the region. At the same time, we are continuing to enable a low-carbon society through innovative technology solutions developed at our European research laboratories, headquarted in the UK.

At Fujitsu, we have four core objectives:

• Results – Deliver great results in everything we do.
• People – Be a great place to work for everyone we employ.
• Customers – Go beyond customer satisfaction in every relationship.
• Society- Be a responsible, accountable business in society and a good company in every community we serve.

These objectives are interrelated, so we have to pursue all of them together, all the time – not just those that seem most immediately profitable or praiseworthy. We prioritise, but never abandon a good idea or sacrifice an objective for the sake of expedience or temporary gain. So the activities we undertake with and on behalf of our communities have equal standing with our commercial and legal objectives and responsibilities.

Last year, we were delighted to be awarded Responsible Business of the Year by Business in the Community (BITC). This is a fantastic recognition of our progress and determination to continually ask more of ourselves. In July 2016, we hosted the Business in the Community Award Gala at the O2 Centre in London. Together with thousands of guests, we celebrated inspiring organisations and individuals that have truly built shared value into their business models. After a year of convening, collaborating and challenging our peers, especially in the areas of megatrends and future leaders, we look forward to continuing our work to bring others into this movement.

For the third year, we continue to supplement the Group’s Global CSR and Sustainability report by publishing a comprehensive Responsible Business Report. This year, we are following the Global Reporting Index G4 guidance and focusing on our material issues, including data security, employee diversity, engagement and wellbeing, and improving access to digital services. At Fujitsu, we are passionate about technology’s potential in the face of the megatrends that are shaping our planet. Challenges such as resource scarcity, population growth, an aging society and mass urbanisation can be helped by innovative technological solutions that are developed in collaboration with stakeholders, some of which are detailed in this report.

This report demonstrates our ethos in action. It outlines the steps we are taking to ensure we act responsibly in every area of our business, reports on the progress we have made, and documents the positive contributions Fujitsu continues to make.