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  4. Pacific Coffee Company chooses Fujitsu Retail PoS solution

Pacific Coffee Company chooses Fujitsu Retail PoS solution

"Committed to serving up five-star service to Hong Kong coffee lovers and fostering deep customer loyalty, we are constantly looking for ways to improve efficiency and productivity across all branches. With its unique one-stop-shop philosophy, Fujitsu is our trusted IT partner, helping us to build this coffee paradise"

Jonathan Somerville, Chief Operating Officer (Hong Kong & Singapore), Pacific Coffee Company

The customer

Since the opening of its first coffeehouse in 1992, Pacific Coffee Company (PCC) has provided world-class coffee to satisfy Hong Kong’s growing demand for specialty coffee beverages. Each branch is also an urban oasis for customers searching for a moment of peace in their hectic daily lives. As the leading coffee chain in Hong Kong, the number of PCC outlets has doubled in the past 6 years in the city, with over 124 outlets now in operation. The Hong Kong homegrown brand has now expanded its operations overseas, opening outlets in the Mainland China, Singapore, Macau, Malaysia and Cyprus.

The challenge

Pacific Coffee Company wanted to improve efficiency, productivity and the performance of its existing POS system, which no longer met business requirements. The company needed to maintain its applications and reduce manpower resources and paper usage required in changing the menu.

The solution

Fujitsu supplied a dual screen POS which displays customer loyalty information such as card number, cash balance and points balance for the customers’ easy reference. The service also provides on-site maintenance to fit with operation hours and a hotline for quick responses. Digital signage based on client-server architecture was provided as an e-menu.

The benefit

  • A great level of convenience and IT support, which permeates through its entire organization from front-end to back-end
  • IT expenditure can be managed in accordance to business needs
  • Foster customer loyalty
  • Streamline the internal human resources required
  • Include seasonal and promotional offerings in the e-Menu