Fujitsu Thailand

VGI Global Media Co., Ltd. in Collaboration with Tomen and Fujitsu Turns BTS Skytrain Stations into a Multimedia Information Hub.

A new evolution of digital multimedia advertising network has begun.

Bangkok, April, 2003 — One of the major challenges facing Thailand’s sky-train operator today is to turn its stations into an information hub that can deliver dynamic, decision-influencing messages at the right time to the right group of its daily tally of 470,000 passengers.

VGI Global Media Co., Ltd. is the exclusive advertising agency to BTS and has recently completed a Plasma Display Digital Multimedia Advertising Network. This network, which is located on the platforms of all 11 major BTS stations, is the world’s first moving advertising media to be located on the platforms of a public mass transportation system.

Fujitsu Systems Business (Thailand) Ltd. incorporated with Tomen Telecom (Thailand) Ltd. has installed more than 40 Fujitsu plasma display screens in 11 stations. The screens are connected via ADSL line and integrated within an Optical Fiber Cable network that provides a unique and evolutionary digital signage system far ahead of today’s traditional advertising and communication media.

The system is fully integrated by Fujitsu’s unique multimedia broadcasting software – ‘The Fujitsu TELentice’ and a revolutionary Fujitsu plasma display, running on world class PC and networking, audio systems and other hardware components - all brought up to a truly state-of-the-art “Plasma Display Digital Multimedia Advertising Network”.

Fujitsu TELentice is a unique technology that revolutionizes on-site communications by treating every localized display device as a unique channel. Messages can be scheduled to display at specific times of the day, on specific screens at specific locations. This flexibility enables VGI to pinpoint target messages which ensures a maximum return on advertising expenditure.

The award winning technology used by Fujitsu TELentice allows the entire scheduling and display process to be centrally managed and operated. Multimedia material can be stored and managed centrally before being distributed to the individual broadcast locations, along with daily, weekly, monthly or even quarterly play schedules. The material can be distributed to as few as one screen at one location, or to literally thousands of individual screens at hundreds of locations. Distributed formats can include MPEG-1, MPEG-2, HTML, Web Sites, Microsoft Powerpoint, Flash, Shockwave and even streaming video files. All material can be displayed on plasma screens, computer monitors, televisions or any other VGA supported device. In short, the impact of one’s message is limited only by the scope of one’s imagination.

Because Fujitsu Plasmavision monitors are flat and include no complicated optics, perfect focus is guaranteed throughout the entire screen. Also, smooth, film-like images are displayed in over 16 million colors so high viewing quality is ensured at large distances and in dim or in ambient light. Fujitsu’s revolutionary display accepts as the latest in video and computer graphics input.

By integrating all hardware, software and professional system-services and support, BTS is able to manage and deliver material with great ease and precision. Dynamic, electronic, multi-media advertising content can be managed from a host building by only one system administrator and it can be distributed to target audiences located at very specific BTS stations at very specific times. The system is designed to target precise demographics over the VGI network so that the right message is delivered to the right audience at the right time.

The target groups for this service are BTS passengers, such as tourists, business travelers, middle-to-upper-income Thai businesspeople, the expatriate community in Bangkok, students and affluent teenagers. The system can also deliver tourist information, weather forecasts, financial information, and BTS train schedules. There are also major benefits for advertisers: third party advertising agencies and brand owners can use the system to advertise and promote their products and services, and all commercial advertising on broadcast TV can be reinforced inside BTS stations by being displayed through Fujitsu Plasma Screens.

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About BTS

BTS Skytrain is operated by the Bangkok Mass Transit System Public Company Limited and has two major objectives. To help alleviate the chronic traffic congestion problems of Bangkok, and to provide travelers with a fast and more efficient means of transportation within the central business district.

About VGI

VGI Global Media is the exclusive leasing licensor of commercial areas within the Bangkok Mass Transit System (BTS). VGI Global Media offers full range of advertising media such as light boxes, panels, and plasma screens throughout BTS system, but not limit to inside and around the train body with media stickers. All positioned to be highly visible.

About Tomen Telecom (Thailand) Ltd.

Tomen Telecom (Thailand) Ltd., TTT, a subsidiary of Tomen Corporation, is a leading trading company in Japan and was Incorporated in Thailand in February 1994. The company aims to provide project management services for turn key telecommunication projects and marketing of telecom and IT products.

About Fujitsu Systems Business (Thailand) Ltd.

Fujitsu Systems Business (Thailand) Ltd., FSBT, incorporated in Thailand in September 1990, provides a wide range of computer and telecommunication products and solutions for manufacturing, education, retail, banking, and other business sectors.

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