Fujitsu PC Asia Pacific

Dancing to the Decibel of ∞LIFE10, Fujitsu PC Breaks Dynamic Moves

Sending carnivalesque fun and sensory stimulation rippling through Orchard Road last weekend was Fujitsu’s talented bunch of explosive street dancers who first thrilled and then chilled heady shoppers maxed out on the Great Singapore Sale. And not content to be merely mired in mediocre mirth, the dancing team gave downtown festivities an upward swing with their near-acrobatic jumps and breathtaking stunts - making sure Fujitsu’s 10th anniversary campaign literally sprang to ∞LIFE10.

Singapore, July 08, 2008  — Fujitsu PC Asia Pacific jumpstarted its series of ∞LIFE¹⁰ activities last Saturday with a group of energetic street dancers athletically executing power moves. In doing so, the street dancers physically spread their infectious rhythmic vibes and good spirits to an atmosphere already charged with invigorating beats.

Expressing its appreciation to Singapore consumers for their continued support over the successful decade past, Fujitsu rallied them to celebrate together a splendid ten years of fulfilling its brand promise of style, sophistication, reliability and satisfaction. And what better way to sound the horn of celebratory cheer than with a loud, vibrant display of a zest for life palpably embodied by the lively dancers along Orchard Road, the first pit-stop in Fujitsu’s ∞LIFE¹⁰ campaign?

Consumers were pleasantly surprised by the energetic and high-spirited street dancers as they entertained the crowd with their dynamic dance moves amidst the shopping hustle and bustle - leaving even the weariest of shoppers rejuvenated to complete their shopping marathon.

Alongside the dance, Fujitsu also handed out to consumers, pairs of chopsticks bearing the Fujitsu logo to commemorate the 10th Anniversary campaign. Just like how one would use a pair of chopsticks to pick fine cuisine, the significance of these chopsticks here is to encourage consumers in Singapore to pick Fujitsu as THE choice of mobile computing solutions. In addition, the chopsticks represent a key priority of Fujitsu for the past ten years and for the future which shows their commitment to caring for the environment by making every activity green. With these reusable and minimalist-designed chopsticks, consumers now can do away with using plastic disposable utensils for take-away meals and preserve the environment in style. In a bid to bring Singaporeans a step closer to being a satisfied owner of a Fujitsu PC product, exclusive information on the latest promotions of our extensive range of computing solutions was also disseminated during the event.

On top of its ∞LIFE¹⁰ activities and dedicated campaign microsite, Fujitsu further engages its consumers with its Amazing LIFE Race. This is an engaging online contest where participants race for the ultimate prize of a day of LIFE’s indulgences and pampering for 2 - while having great fun and a completely harmless adrenaline rush inherent to embracing LIFE!

Wondering what it would be like to be a star? Why not visit the dedicated microsite at sg.fujitsu.com/Life10 to suss out your star quality against the backdrop of myriad smiles and euphoric laughter captured during the merriment? Look no further than under the event highlights to download these photographs as keepsakes of the revelry you have partaken of.

Ms. Irene Tan, Director, Sales, comments, “The activities planned for the 10th anniversary campaign - ∞LIFE¹⁰, were meant to be a surprise for the consumers, to have them celebrate the milestone with us in the most unexpected of moments. Like our brand promise, we’re constantly surprising our consumers with premium products that accompany them through the years.”

To find out more about Fujitsu’s 10th Anniversary and participate in the Amazing LIFE Race, please visit the dedicated microsite at sg.fujitsu.com/life10.

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Fujitsu PC Asia Pacific is the Asia Pacific Regional Headquarters for PC business of Fujitsu Limited, Japan. Its responsibilities include the marketing and sales of a wide range of personal computers for the corporate and end-user markets in the Asia Pacific.

Fujitsu PC Asia Pacific pledges “Built-in Confidence” for every product under its brand name to reassure users of product and service excellence. From high performance components to stringent quality control and professional after-sales service, Fujitsu stands for reliability and satisfaction.

Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 160,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5.3 trillion yen (US$53 billion) for the fiscal year ended March 31, 2008. For more information, please see: http://www.fujitsu.com/

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