Fujitsu PC Asia Pacific
Fujitsu Blends Lifestyle with Design Concepts
Wax lyrical with Fujitsu on how lifestyle and user experiences play a critical role in the conceptualization of today’s PC design concepts. Find out what gives Fujitsu’s premium LifeBook notebooks and PCs that competitive edge over the rest.
Singapore, Jan 17, 2008 — Fujitsu PC Asia Pacific today reveals the intricacies of design behind today’s most sought-after, award-winning ultra mobile PC - the LifeBook U1010, and shares some insight into one of Fujitsu’s forward-looking concepts, the exquisite Fabric Concept PC.
Based in Japan, Fujitsu Design Center was established in 1961 to align the design of notebook and desktop PCs to the lifestyles of consumers. In 2007, Fujitsu Limited announced a spin off its design divisions and converted it into a newly established corporation known as Fujitsu Design Limited. There are a total of six departments, and the designers all live by the ‘Human Centered Design’ philosophy. For every new model, the designers place high priority and importance on user experiences, so that they are able to understand and produce the best possible design which complements the lifestyles of consumers in today’s context.
“Design has always been centered on design concepts, ideas and visions. With Fujitsu, it’s never only about the aesthetics. Our design philosophy embraces factors such as the lifestyle of consumers, sustainability of the environment, as well as our society at large.” says Kenichi Kimura, Chief Designer and Design Consultant, Fujitsu Design Limited, Fujitsu Japan.
Fujitsu’s product design concepts and strategies of the company’s notebooks and tablet PCs have won several highly-acclaimed international design awards1. Fujitsu Design Limited continuously strives to create more impressive and innovative design concepts to wow the media, our customers and the industry.
UMPC Design History
Following the Ultra Mobile 2005 and Ultra Mobile 2006, where “anytime, anywhere” computing was the main theme, the commercially available world’s smallest tablet-convertible UMPC2 created in 2007 was designed to create waves in the market. With a unique 3-in-1 usage where you can use it like a hand-held, tablet or notebook, it was designed to complement the various modes of usage depending on the varying lifestyles of customers.
Fabric Concept PC, 2007
The latest forward-looking concept PC from Fujitsu, this is based on the concept of electronic paper and supports the various usage models due to the flexibility of the display. Meant to simulate a portfolio made of paper, the unit is soft, pliable and can be carried around comfortably.
Specifications and availability of concept PCs
Some of these were showcased to the public only recently, and we are still exploring avenues on how these concept PCs will be placed in the market. So far, we have received very positive feedback and hope that they will become available commercially in a couple of years.
1. Awards that Fujitsu Design Limited has been conferred include the Good Design Award and the iF International Award, amongst
others.
Good Design Award 2007 (Japan) – LifeBook S series
Good Design Award 2007 (Japan) – LifeBook T series
Good Design Award 2006 (Japan) – LifeBook S series
Good Design Award 2006 (Japan) – LifeBook Q series
Good Design Award 2006 (Japan) – LifeBook P series
Good Design Award 2005 (Japan) – DESKPOWER TX
Good Design Award 2005 (Japan) – LifeBook T series
Good Design Award 2005 (Japan) – LifeBook series
Good Design Award 2004 (Japan) and IF Award 2003 (Germany) – Stylistic ST series
IF Award 2007 (Germany) – LifeBook P series
IF Award 2007 (Germany) – UMPC Concept
IF Award 2007 (Germany) – LifeBook Q series
IF Award 2007 (Germany) – LifeBook T series
IF Award 2003 (Germany) – Desktop PC line
Red dot product design Award 2007 (Germany) – LifeBook Q series
2. As of 16 May 2007, according to Fujitsu’s investigations
Fujitsu PC Asia Pacific is the Asia Pacific Regional Headquarters for PC business of Fujitsu Limited, Japan. Its responsibilities include the marketing and sales of a wide range of personal computers for the corporate and end-user markets in the Asia Pacific.
Fujitsu PC Asia Pacific pledges “Built-in Confidence” for every product under its brand name to reassure users of product and service excellence. From high performance components to stringent quality control and professional after-sales service, Fujitsu stands for reliability and satisfaction.
Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting technologies, highly reliable computing and telecommunications platforms, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that create infinite possibilities for its customers’ success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5.1 trillion yen (US$43.2 billion) for the fiscal year ended March 31, 2007. For more information, please see: www.fujitsu.com
All company/product names mentioned may be trademarks or registered trademarks of their respective holders and are used for identification purposes only. Models listed in this press release may not be sold in your country. Please check with your local distributors for availability.
