Fujitsu Services, one of Europe’s leading IT services companies, has announced today a 10-year contract with JCDecaux Airport to provide and support the technology and hardware to allow digital advertisements – also known as a Digital Media Network (DMN) – to be displayed at all seven of BAA airports throughout the UK.
The first phase of the solution involves the installation of the DMN infrastructure to support e-advertising in the new Heathrow Terminal 5, after which will follow a full roll-out of the solution across the remaining BAA airports.
After JCDecaux Airport have sold the digital advertising space, all the data and scheduling is then managed and stored by Fujitsu at one of its secure data centres in the UK. Content Management Software from Fujitsu then selects the relevant content and displays it at the relevant advertising location for a particular amount of time.
This allows standard billboards to be replaced with a highly flexible advertising medium, which advertisers are increasingly asking for.
Paula Oliver, Development Director, JCDecaux Airport, said “We are very glad to be working with Fujitsu on this flagship project. Digital media will become an integral part of our advertising offer, with airports being the perfect environment for this innovative medium..”
Steve Andre, managing director private sector, Fujitsu Services said: “This is major step for Fujitsu in working with JCDecaux, one of the world's leading outdoor advertising companies. To be partnering with JCDecaux on such an influential and visible project like Terminal 5 is a major achievement for Fujitsu and proves that we are moving into new markets and winning market leading contracts.”
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Date: 03 July, 2007
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