Fujitsu Limited
Tokyo, 27 February 2003 — Fujitsu Limited today announced the development of the MB89R116, an FRAM(1)-embedded chip for radio frequency identification (RFID)(2) tags that can, at high speeds, read/write data 100 times greater than bar-codes and 30 times(3) greater than tags using EEPROM. The new chip, which is available starting today, is designed for precision tracking of product quality as products move through distribution channels, and can be used for a wide variety of products.
Radio frequency tags, also known as "smart tags," are small product labels that contain a LSI chip with wireless and memory functions. The non-volatile memory can be used to store detailed product and logistics information, which can be written and read without requiring physical contact with a reader module. This technology has been attracting attention as a key structural element in the realization of a ubiquitous networked society.
Take, for example, a temperature-sensitive product such as a bottle of wine. With a radio frequency tag attached to the bottle, the ambient temperature could be logged into the tag at every step in its distribution channel. Retailers could discover instantly whether the wine has been damaged by not being kept at the proper temperature during shipment. This is just one example of the precise quality-control management that this technology makes possible.
Fujitsu's new device can be used to improve logistics management for a wide variety of goods, from foodstuffs, books, apparel, or appliances to airplane luggage or parcel shipments, enabling the delivery of high quality products and value-added services.
The device complies with ISO/IEC15693(4), the most widely used international standard for contactless tags.
Sample Delivery: February 27, 2003
Sample Pricing: $0.65 worldwide
Sales Target: 5 million/month
| Main specifications: MB89R116 | |
|---|---|
| Standards: | ISO/IEC15693 compliant |
| Internal memory access time: | 75 microseconds/block |
| Communications rate: | 26.5 Kbps |
| Communications: | 50 cm (Reference figure only - depends on antenna type and reader module performance) |
| Data retention: | 10 years |
| Operating frequency: | 13.56 MHz |
| Data endurance: | 10 billion |
Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting technologies, high-reliability/performance computing and telecommunications platforms, and a worldwide corps of systems and services experts make Fujitsu uniquely positioned to unleash the infinite possibilities of the broadband Internet to help its customers succeed. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5 trillion yen (about US$38 billion) for the fiscal year ended March 31, 2002.
For more information, please see: www.fujitsu.com
Established in 1986, Fujitsu Microelectronics Asia Pte Ltd (FMAL), wholly owned subsidiary of Fujitsu Limited (TSE:6702), is a leading provider of microelectronics and flat panel displays (TFT-LCD) in Asia. With locations in Singapore, China, Hong Kong, Taiwan and Malaysia, the FMAL team of skilled engineers and marketing experts are uniquely positioned to provide sales and technical support to its customers throughout the Asia Pacific region. FMAL offers the latest in cutting edge technology through an extensive R&D network comprising ASIC Design Centres in Singapore and ShenZhen, China; Application Labs in Singapore and Shanghai; and an MCU/Flash/System Design Centre in Hong Kong.
For more information, please see: www.fmal.fujitsu.com
Chiaki Kuwahara, Nancy Ikehara
Fujitsu Limited
Public & Investor Relations
Tel: +81-3-3215-5259
Fax: +81-3-3216-9365
| Address: | |
|---|---|
| Shiodome City Center 1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo Japan 105-7123 |
|
Gladys Ng
Fujitsu Microelectronics Asia Pte Ltd
Tel: (65) 6281 0770
Fax: (65) 6281 0220
E-mail:gladys.ng@fmal.fujitsu.com
Marketing & Sales Group, Electronic Devices
Secure Products and Solutions Dept.
Marketing & Business Development Div.
Tel: +81-3-5322-3383
E-mail:edevice@fujitsu.com
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