Fujitsu Philippines, Inc.

Fujitsu Philippines and Pivotal Offer Integrated CRM Solutions

Cost-effective, customizable and functionally rich products for Philippine enterprises

Manila, February 3, 2004 — Quality service is key to retain customers in the midst of globalization and the constant changes in technology as the global marketplace becomes more competitive. The biggest enterprises around the world have embraced CRM or Customer Relationship Management strategy and now enjoy the benefits of lower operational costs, increased customer retention rates, and higher margins.

Fujitsu Philippines, Inc., one of the country's leading systems integrators, together with Pivotal Corporation, the leading provider of clear, complete and sensible CRM software, is providing integrated CRM solution sets that are cost-effective, highly customizable, and functionally rich, specifically geared to the needs of Philippine enterprises.

These solution sets are what the majority of Philippine businesses look for and are based on a market research done by FPI's mother company, Fujitsu Limited, for the Asia-Pacific region. The research study said most businesses in the region don't want large-scale and costly implementations of CRM solutions. These implementations with their high Total Cost of Ownership make it very difficult to effectively obtain a reasonable Return on Investment.

The Fujitsu International Group of Companies has proven expertise in CRM solutions through its experience with various industry customers for more than five years. To meet its Asian customers' requirements, Fujitsu introduced the proven CRM Insight consulting service in 2002. Aligned with this service is the Fujitsu CRM Delivery Model, which provides a proven delivery framework, including the necessary business-aligned methodologies that ensure successful delivery of its customers' CRM vision.

Fujitsu's key competency relies on its capability in providing end-to-end service, combining its CRM business knowledge, its unequalled technical expertise, and a range of flexible and readily installable products.

Its various CRM software products extend the functionality where it is required. Specifically, Fujitsu's end-to-end software products include:

• Interstage family of products can integrate a company's Pivotal CRM solution to its existing critical business systems. This ensures that the company can readily re-use existing practices embedded in corporate systems without the need to replicate them. In short, Fujitsu only provides the new business processes that are necessary to implement a company's CRM vision. Interstage contains out-of-the-box connectors to all the most popular ERP / Financial / Supply Chain Management (SCM) systems.
• Systemwalker family of products secures corporate IT infrastructure.
• SF2000 BIO is a biometric-based system from Fujitsu that offers ultimate security through its latest bio authentication technology including fingerprint, face, voiceprint and signature or any combination thereof.
• SDA (Service Delivery Architecture) provides fully mobile-enabled environment. This product will enable users to support multiple corporate applications on a single mobile device as opposed to most application suites where the wireless component restricts access to that suite.

Meanwhile, Pivotal's solution sets suit the majority of Fujitsu's customers, especially Philippine-based customers, due to the solutions' strong customisation and integration capabilities.

These additional products from Pivotal enable Fujitsu's customers to extend their CRM platform to better suit their cultural and environmental needs. By providing these integrated product sets, Fujitsu extends the cost effectiveness of the solution and provides customers with the knowledge that they are not restricted by a single product set or R&D budget.

The Pivotal product sets are part of the Pivotal 5 suite, a complete, flexible and easily implemented CRM suite for mid-sized enterprises. Featuring a complete breadth of pre-integrated capabilities across sales, marketing, service, interactive selling and partner management, the Pivotal 5 CRM Suite is designed for piece-by-piece implementation.

Together with Pivotal, Fujitsu Philippines is dedicated to bringing maximum value to a company's CRM business solution.

The fact that Pivotal is deployed by more than 1,600 organizations around the world across a broad range of industry sectors proves its excellence in supporting business processes to interact with customers for maximized revenue and profits," said Felipe R. Manalang, FPI President. "We have already allocated our solutions and technical experts, who are fully backed by Fujitsu's international expertise, to deliver optimum solutions to our customers based upon the Pivotal platform. We look forward to working with our customers to realize their business goals through the delivery of this solution."

"Pivotal is committed to promoting its solutions through Fujitsu companies in the region. Pivotal is enhancing its support capability in Asia with increased human resource available on site. Fujitsu's expertise in delivering solutions will further complement Pivotal's efforts and Pivotal expects this initiative to make a major contribution to our presence in the Asian region," said Sandie Overtveld, General Manager of International Business Development at Pivotal Corporation.

"Fujitsu's proven consulting service will ensure that our customers will successfully plan for their CRM implementation. It is only by doing this 'planning phase' that they will gain maximum ROI from implementing their CRM solution," Ed Mattinson, Fujitsu's CRM Consultant based in Australia, stressed.

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About Pivotal Corporation

Pivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the demanding requirements of mid-sized enterprises - a powerful, highly flexible application platform, a complete set of CRM applications, and low-cost, results-producing implementation services. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,600 companies around the world have licensed Pivotal including: CIBC, Centex Homes, Farm Credit Services of America, HarperCollins Publishers, Hitachi Telecom Inc., Palm, Inc., Pharmacia Corporation, Premera Blue Cross, Royal Bank of Canada, Sharp Electronics Corporation, Southern Company, Vivendi and WebEx Communications. Pivotal's complete CRM software suite includes a powerful application platform and capabilities in marketing, sales, service, contact centers, partner management and interactive selling.
For more information, please see: www.pivotal.com

About Fujitsu Philippines, Inc.

Fujitsu Philippines Inc. (FPI) is a leading system integrator of Information and Communication Technology (ICT) solutions for Philippine enterprises. With over 500 full-time Filipino technology professionals and more than 25 years of operations in the country, FPI is uniquely positioned to apply the best-of-breed technology solutions to assist its customers in solving complex business problems. By leveraging the collective expertise, experience, and work ethics of its workforce, FPI has an unmatched track record in designing, building, implementing, and maintaining ICT solutions, especially in difficult projects with complex technology architectures, nation-wide geographic scope, and tight implementation schedules. FPI is an affiliate of Fujitsu Limited headquartered in Tokyo, which reported consolidated revenues of 4.6 trillion yen (about US$38 billion) for the fiscal year ended March 31, 2003.
For more information, please see: http://www.fujitsu.com/ph/

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