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Subic Telecommunications Company, Inc.
Subictel provides broadband access to Subic Bay corporate users
Satisfying the heightened sophistication and growing demand of multinational businesses and local entrepreneurs in Subic for better communication services, Subic Telecommunications Co., Inc., servicing the Subic Bay Freeport Zone, Olongapo City and Subic town areas, took concrete business steps to provide Digital Subscriber Line (DSL) and other broadband services.
"With the Subic area being transformed and positioned as a bustling economic hub in Central Luzon with multinational manufacturing firms choosing to put their operations here, our services need to be transformed to be attuned with what the market needs. Our service offering evolved from fix line and leased line offerings which we have since 1994 to what we have recently launched last May - the DSL service," said Florante F. Cruz, Executive Vice President and Chief Operating Officer of SubicTel.
The advances in the technology, most especially in IP technology, will allow Subictel to expand its product line and offer videoconferencing via IP, video streaming, and audio streaming to its market. These are viable applications that appeal highly with the target corporate market.
"If we are to segment our current DSL customers, more than half are local entrepreneurs - Internet café owners, and the other half is further sub-divided into the web developers, IT companies and the corporations inside the free-port area, the multinational manufacturing firms," Cruz detailed.
Giving Subictel the capability to offer these new services and also as a fresh source of revenue stream is a Cisco-based network infrastructure designed and implemented by Fujitsu Philippines, Inc. The needed infrastructure to enable the business plan called for a Network Equipment Building System (NEBS) compliant Digital Subscriber Line Access Multiplexer (DSLAM) equipment to be located in the Central Office and remote terminals.
Cruz explained, "The point of building the infrastructure is to actually show customers the benefits of going broadband and from what I gathered since we launched - they actually enjoy and value the benefits that we aimed to provide like it's cheaper and the upload and download rate is faster. Once that initial wave of benefits is validated by the customer, we can now move and shift our focus to providing more and higher-value business applications like the current buzz words among service providers - video conferencing, video streaming and audio streaming. All of these will lead to better and efficient operations for our corporate customers and to us, it means high utilization and fully maximizing our facilities that leads to better business returns. It is a definite win-win situation."
Cruz further explained that with DSL, even small companies would be able to leverage on IP technology to enjoy cost and operational efficiencies. With DSL, companies need not have a router to enjoy broadband access. A phone and DSL modem will do. "We will just connect directly to their PC and assign an IP address and they are on their way. That's it. It's a very easy implementation," said Cruz.
When asked why they chose Fujitsu over other suppliers, Cruz commented, "It is your expertise on IP technology, most especially your deep experience in designing and implementing Cisco-based infrastructure. The design of the network is very flexible."
He hastened to add, "It also helped to know that you have an office here in Subic. That gives us a much better comfort level to know that you are just a stone's throw away from us when we need you. And your president coming over to personally assure us that the support is here shows us how involved your organization is with us in this initiative." Cruz further said, "Your technical support is great. When we escalate, you are here immediately and busy solving the problems."
