From the CEO
The importance of industry expertise

At Fujitsu we pride ourselves in having deep industry expertise across our chosen industries which include retail and financial services in the commercial sector and health and justice in the public sector. We believe that to supply business or technology solutions to your customers, you must truly understand the issues affecting them as an organisation and also their industry as a whole.

It’s also important to understand what our customer’s customers or stakeholders want from their relationship.This allows us to help our customers continually innovate to meet the needs of their customers.

In the retail sector for example, we work with some of the world’s leading organisations. We understand the issues facing our retail customers including the perennial question – how to retain customers and increase basket size? At the recent Retail Technology Expo, which took place in Melbourne from 19-21 September we launched a piece of research into the impact of technology on retail spending. The results of the research, which you can read in this month’s issue of interaction, offer some insight into improving the in-store experience for our customers' customers.

Also, in this month’s issue of interaction, we’ve reproduced an article from our sister company, Fujitsu Services Europe, entitled ‘Think customers first. Technology second.’ The article, which looks at how retailers in the UK are tackling the customer loyalty question, gives credence to the fact that the challenges facing retailers in Australia are the same as those facing retailers the world over.

Another industry in which we’ve built a reputation for deep industry knowledge and understanding is the financial services sector, and specifically the mortgage industry. We recently published the fourth volume of our Australian Mortgage Industry Report, which we jointly develop with JPMorgan. This report offers fascinating insights into the changing dynamics of the mortgage industry and aims to help mortgage lenders understand how they might better service their customers in the future

In October we’re hosting two customer events in Sydney and Melbourne on the topic of innovation. With innovation top of mind for many organisations, we will be exploring some of the drivers and barriers to innovation as well as hearing from organisations including Virgin Blue, ANZ and Fosters Group about leveraging innovation for organisational success.

Finally, we have a story about our recent win at NSW Police where Fujitsu is implementing a Computer Aided Dispatch System.